The strategic importance of pricing necessitates training and education. Yet most companies do not train their employees to become more effective pricers, and this can significantly diminish returns
Our Approach to Learning
Pricing Solutions believes that if people are engaged and having fun, they will learn more. To ensure that this type of environment is created, our training is:
- Activity-based/experiential – quick movement from theory into application through the use of team breakouts and individual exercises.
- Applicable to problems faced by participants – the exercises and breakouts provide participants with the opportunity to work on their business issues in real time. This way, they leave the session with work completed and a clear sense of what needs to be done when they return to their desk.
- Leveraging the group’s wisdom – participants are encouraged to contribute throughout the session. At the end of each exercise, there is debriefing and testing for understanding. This provides an important opportunity for participants to share.
- Industry focused – industry-specific cases and industry-specific examples extend the learning of the team and can easily be related to their own situation.
Pricing Solutions can enhance the pricing I.Q. of your organization through customized seminars, workshops and keynote presentations. Our training is designed to address specific pricing issues and meet individual client needs. Below are some examples of our courses:
Best Practices in Pricing Management
• Moving up a level in the World Class Pricing framework
• Strategic pricing
• How best-in-class companies are managing pricing
• How to effectively use pricing tools
Target audience: Pricing Managers, corporations with decentralized pricing management structure.
Managing Price Increases - How to make them stick
- How to prepare your sales force
- Effectively communicating a price change
- How to handle resistant customers
- Aligning the organization for success
Target Audience: Sales force.
Selling Value Instead of Price - Focusing the sales team on value
- How to stay focused on a value-based relationship
- How to negotiate with price-driven customers
- How to handle price objections
- How to communicate price increases
Target Audience: Sales force.
Implementing Value-Based Pricing - How to link value and price
- Determining the value of your brand equity
- Keeping focused on value instead of price
- Using segmentation to capture premium prices
- Making the cultural change to value-based pricing
Target Audience: senior management teams, marketing/sales teams, or cross-functional teams focused on implementing new pricing initiatives.
For more information, please click here to contact Paul Hunt
