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Our President
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Paul Hunt, MBA, President
Paul Hunt is the president of Pricing Solutions and has specialized in pricing for more than 20 years. During that time he has had the pleasure of working with leading companies on a global basis.
As a pricing strategist, Paul has developed a vast array of proprietary methodologies that go straight to the heart of the problem. He has helped clients with such pricing issues as: bundling/unbundling, competitive pricing, customer categorization, new-product pricing, perceived value, price complexity vs. simplification, pricing policy, price structure, price wars, price/volume relationship, and value-added pricing.
Paul has a particular interest in helping companies implement the cultural changes necessary for them to become more effective value-based pricers. In this capacity, he has helped companies make significant changes that have led to substantial bottom-line improvements.
Paul also does a great deal of lecturing and writing on pricing strategy. He regularly conducts in-house training for corporate clients, speaks at industry conferences and works with leading MBA Programs. Paul has also written articles for leading publications and associations such as Marketing Magazine, American Marketing Association, Marketing Research Industry Association and the Professional Pricing Society.
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North American Team
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Paul Hunt, MBA, President
Paul Hunt is the president of Pricing Solutions. He started the company in 1995 and over the course of Paul’s 20 year career, he has had the pleasure of working with leading companies on a global basis.As a pricing strategist, Paul has developed a vast array of proprietary methodologies that go straight to the heart of the problem. He has helped clients with such pricing issues as: bundling/unbundling, competitive pricing, customer categorization, new-product pricing, perceived value, price complexity vs. simplification, pricing policy, price structure, price wars, price/volume relationship, and value-added pricing.
Paul has a particular interest in helping companies implement the cultural changes necessary for them to become more effective value-based pricers. In this capacity, he has helped companies make significant changes that have led to substantial bottom-line improvements.
Paul also does a great deal of lecturing and writing on pricing strategy. He regularly conducts in-house training for corporate clients, speaks at industry conferences and works with leading MBA Programs. Paul has also written articles for leading publications and associations such as Marketing Magazine, American Marketing Association, Marketing Research Industry Association and the Professional Pricing Society.
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Jim Saunders, P. Eng., MBA, Vice President, Pricing Management Practice
Jim Saunders leads the Pricing Management Practice at Pricing Solutions. He brings more than 20 years of experience as a senior manager, and consultant to that role. He has been working in Pricing Management for 15 years, six as a practitioner and nine as a consultant.Before joining PSL, Jim was Director of Finance and Supply Chain for the Confectionery business at Nestle, and Manager of Strategic Planning at Boeing Canada and Bombardier Aerospace. Being responsible for pricing in a complex, fast moving business with multiple channels and classes of trade gave Jim a grounding in the practical side of pricing. He has led strategic change in organizations as both an operating manager and consultant, and has a unique ability for designing and executing pricing projects that are implemented and deliver the expected return.
Jim’s work with PSL has covered a broad range of industries. His breadth of experience in products, services and IP based businesses allows him to bring a fresh perspective to all manner of pricing projects. He has experience covering the range from high velocity items to heavily customized products, whether selling direct or through distribution, as single items or as part of a structured offer or bundle. In all cases Jim brings a mix of natural facilitation skills, advanced analytics, systematic process management, and fun to his work as a pricing strategist.
Jim is a highly sought after speaker and trainer having conducted very successful training programs in Pricing Management for many clients and the Professional Pricing Society (PPS). His class on Pricing Management Best Practices is consistently a top draw and highly rated course in the PPS Certified Professional Pricer (CPP) program. Several of the world’s top companies have worked with Jim to use this course to lay the foundation for culture change related to pricing. He has spoken at top conferences and summits on Pricing (PPS, Canadian Institute, PROS, and Zilliant). Jim has published articles on pricing for the Professional Pricing Society, Marketing Executive Institute, Certified Management Accountants, and the PSL newsletter. He founded and leads the Pricing Managers Forum – a group of Pricing Management practitioners who meet quarterly to discuss key pricing topics.
Jim is a Professional Engineer with a degree in Mathematics and Engineering (Honors) from Queen’s University at Kingston, and holds an MBA from the Richard Ivey School of Business at the University of Western Ontario. He also completed an executive program in Change Management at Wharton School of Business.
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Greg Thomas, M.Sc., Econ., Vice President, Pricing Research Practice
Greg Thomas leads the pricing research practice at Pricing Solutions. In that capacity, he leads pricing research projects from start to finish.Greg has worked with leading organizations in industries as diverse as packaged goods, pharmaceuticals, manufacturing, financial services, high technology and media.
The typical payback on a pricing research project is at least 10:1. Greg consistently achieves these types of returns by bringing a unique blend of experience in research, pricing, economics, sales and finance to bear on clients' pricing problems.
Prior to joining Pricing Solutions, Greg spent several years as both a market researcher and a sales & marketing director. Since joining Pricing Solutions, Greg has spearheaded many important initiatives. He has developed a world-class competency at accurately forecasting the impact of implementing different pricing strategies. This has been achieved by developing creative proprietary methods in survey design, modeling and quality assurance processes that generate more accurate forecasts and lead to better business results.
Greg graduated in 1998 with a Masters of Science in Economics from the University of Guelph. His research thesis examined the economic returns gained from investments in research. The study's findings were published in the Canadian Journal of Agricultural Economics. Currently, Greg assists in the teaching of a Pricing Management course that is offered at the University of Guelph.
Greg also leads a Pricing Research course for the Professional Pricing Society, publishes two e-news bulletins Pricing for Researchers and Price Clippings, is the past-president and treasurer of the Toronto Market Research & Intelligence Association (MRIA) chapter and organizes and judges a pricing research University term paper competition.
Click here to contact Greg Thomas
Greg graduated in 1998 with a Masters of Science in Economics from the University of Guelph. His research thesis examined the economic returns gained from investments in research. The study's findings were published in the Canadian Journal of Agricultural Economics. Currently, Greg assists in the teaching of a Pricing Management course that is offered at the University of Guelph -
Vinay Kanetkar, Ph. D., Chief Pricing Scientist
Vinay Kanetkar has been an important member of the Pricing Solutions team since 1994. During that time he has collaborated with Pricing Solutions on hundreds of price elasticity and optimization projects. His work has encompassed a diverse range of industries including: packaged goods, financial services, healthcare (pharmaceutical & medical devices), telecommunications, manufacturing, services, apparel and high technology.Vinay is associate professor at the University of Guelph in the department of Marketing and Consumer Studies. He received his Ph. D. from the Faculty of Commerce at the University of British Columbia. His doctoral research focused on determining the impact of television advertising on consumer price sensitivity. This work is published in Marketing Science journal and was nominated for a top international award. Vinay’s other research is published in Journal of Marketing Research, Journal of Public Policy and Marketing and a number of other academic journals. Vinay’s particular expertise is in two areas: price response modeling and value analysis. Price response modeling involves understanding the relationship between price and volume.
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European Team
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Fernando Ventureira, MBA, Managing Director, Vice President, Pricing Solutions Europe
Fernando is Managing Director and Vice President of Pricing Solutions Europe, leading the European Division of Pricing Solutions. In this capacity, he is responsible for the growth of Pricing Solutions in mainland Europe. Due to his background, he is also the Director of the Pricing Solutions’ Centre of Excellence for Software & Systems. His strength is the ability to clearly understand the needs of the organization and then enable expertise, methodology and technology to satisfy those needs.
Fernando has more than 20 years of experience helping clients worldwide, in a diverse range of sectors, to successfully implement Strategy, Management and Operational Improvements Projects, as well as complex Software Development and Systems Delivery Programs. He has also acted as a Director of Project Management for leading companies such as, Alexander Proudfoot (USA), Matrix (UK) and PwC (Europe).
In the area of Systems, Fernando is a member of the Prince2 Project Management Forum, and is an expert in Project and Change Management Methodologies like PMIBook, Metrica, DMAIC (Black Belt) and CMMI. He regularly conducts research on Pricing Software vendors and has spoken and participated in several conferences.
Fernando has also been professor in New Information Technology at the Madrid Complutense University, and participates currently at the EADA Business School Executive Program, as a Pricing Expert.
Fernando has amassed deep expertise in the Pricing field. He has helped many companies to improve their Pricing Capabilities, and utilize Process, Pricing Tools and Systems to achieve their Pricing Objectives.
Fernando is currently enrolled in a Doctorate program at the UNED University, has an MBA from the EAP (Paris Management School, Oxford Cursus) as well as a Bachelor of Science in IT, from the ESCP (Paris High Business School) and a Diploma of Higher Education in Industrial Engineering (LSI Paris-Cachan). He is also fluent in several languages, including English, French, Spanish, Portuguese and semi-fluent in Italian, German and Chinese.
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UK Team
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Tony Hodgson, CMA, United Kingdom Practice Leader
Tony Hodgson leads the Pricing Solutions UK practice. Tony has significant pricing experience on both the client and consulting side. He worked at DHL for eleven years and in his final position for DHL he had global responsibility for pricing. He left DHL to be a founding partner in Bellis-Jones, Hill the specialists in Performance Management.In this capacity Tony has consulted for Royal Mail, Siemens, Reuters, Pfizer, Barclays Bank, Parcelforce, Thomas Cook, Experian and the NHS. His experience includes developing Pricing strategy, improving pricing processes and controls, and developing segmented pricing approaches. Tony also has corporate experience with 3M and Sainsburys. Tony is a member of the Chartered Institute of Management Accountants.
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Latin American Team
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Ramon Ricoy, MBA, Latin American Representative
As Latin American Representative, Ramon is responsible for the business development of Pricing Solutions in the region.He is co-founder of Marketing Intelligence Bureau, a Marketing Research firm established in 2000, which specializes in qualitative research for Financial and Consumer Goods companies. Since 2006, he also has represented the Advantage Group International in Mexico.
Ramon has worked in Marketing & Sales with companies such as Eastman Kodak, Allied Domecq, Remy Cointreau, and Centennial (Consumer Goods Distributor). Ramon has started operations in Guatemala, Colombia and Panama for Tequila Fiesta Agave, and in Mexico and Central America for Barry Callebaut. Ramon has also developed pricing strategy for Consumer Products and Services.
He holds a Bachelor of Business Administration from Texas State University and a Master of International Business Administration from the American Graduate School of International Management (Thunderbird), with a specialty in Latin America. Ramon speaks fluent English, Spanish, German and Portuguese.
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Our Pricing Team
