Hosted by: Pricing Solutions Europe

The event will start on: 15 Mar 2012

And will end on: 15 Mar 2012

At Hotel Sofitel - London

Terminal 5, London Heathrow Airport, UK ,

Posted by: admin   

Pricing is one of the most important decisions businesses make. Get it right and your products will be in high demand at a good margin. Get it wrong, and you'll either struggle to sell anything, or equally frustratingly, sell vast quantities but make little or no profit.

Despite this, many companies still price new products on little more than a hunch. Some will point to their competitor research, but even that typically amounts to a rudimentary spreadsheet compiled by a relatively junior member of the team.

If that sounds squirmingly familiar, it's time you got to grips with specialist pricing research.

Pricing research involves investigating in appropriate depth exactly what your product is worth to your customers − and it typically delivers a 20:1 payback.

Combining traditional market research with economics, finance, psychology and marketing, pricing research will help you understand:

• whether customers are willing to pay more for a given product and service − and if so, how much more? • how much you should charge for new products • what price would make prospects consider switching to your product • which deals, offers and bundles are most attractive to customers • value to customers of different product features and price/volume impact and improving service and delivery • attractiveness of new pricing structures

If your business would benefit from answering any of these questions, then join us at this complimentary half−day seminar at the exclusive Hotel Sofitel near Heathrow Terminal 5 for an expert introduction to specialist pricing research.

In this seminar followed by lunch, senior pricing consultants will outline some of the techniques used in pricing research and some dos and dont's, then present a case study of pricing research in practice.

Don't miss out on this outstanding opportunity to transform your bottom line − register now for free or call 020 7323 5059 for more information.

Link to brochure here