Paul Hunt is one of the world's foremost consultants in the field of pricing strategy. Throughout his 18-year career as a pricing strategist, he has advised organizations of all sizes, from small businesses to Fortune 500 companies.

Paul has helped to implement profitable pricing practices for a broad variety of products and services, from highly differentiated products to commodity goods. His clients include leading companies such as ABB, Acco, Baxter Healthcare, Benjamin Moore, Chicago Tribune, Diageo, I.B.M, IMS, Irving Group, J&J, Molson Breweries, Nestle, Novartis, Pfizer, Roche, Royal Bank, Smith & Nephew, Sprint, and Terex, among others.

During his consulting career, Paul has developed a vast array of proprietary methodologies that go straight to the heart of the problem. He has helped clients with such pricing issues as: bundling/unbundling, competitive pricing, customer categorization, new-product pricing, perceived value, price complexity vs. simplification, pricing policy, price structure, price wars, price/volume relationship, and value-added pricing.
Paul has a particular interest in helping companies implement the cultural changes necessary for them to become more effective value-based pricers. In this capacity, he has helped companies make significant changes that have led to substantial bottom-line improvements.

Paul also does a great deal of lecturing and writing on pricing strategy. He regularly conducts in-house training for corporate clients, speaks at industry conferences and works with the Schulich School of Business.  Paul has also written articles for leading publications and associations such as Marketing Magazine, American Marketing Association, Marketing Research Industry Association and the Professional Pricing Society.

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Jim Saunders leads the Pricing Management practice at Pricing Solutions. He has helped many clients, both large and small, bring a more disciplined and analytical approach to their pricing. His work has been implemented in industries as diverse as packaged goods, pharmaceuticals, transportation, financial services, and the media.

Jim joined Pricing Solutions after 12 years in management at two major international corporations. As Director of Finance for Nestlé’s confectionery business, he was responsible for pricing. In that capacity, he led the implementation of several price increases, controlled a large discretionary trade spend budget, and improved equitability of pricing and trade programs across a range of trade channels. In his position as Manager of Strategic Planning at Bombardier Aerospace, he was responsible for developing a radically redesigned process for development of new aircraft programs. It is the blend of his background in finance and process management that gives him a unique, practical perspective on pricing and pricing processes.

Jim has helped clients save management time and effort by simplifying pricing processes and eliminating up to 80% of their pricing records' and the associated complications. He has also enabled them to focus and simplify their offerings, leading one client to more than double its profits. Through transactional analysis, he has helped clients understand the behaviour of their customers and develop effective bundles to capture share and increase profit. He has built forecasting models of price, volume, profit, and risk in industries, including pharmaceuticals, using dynamic regulatory and competitive assumptions.

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Loïc Le Corre leads the European Division of Pricing Solutions. In that capacity, he is responsible for the growth of Pricing Solutions in mainland Europe. 

Prior to joining Pricing Solutions, Loïc has had a distinguished career as a consultant and business owner.  Over the past 20 years he has created two businesses which have been sold to a leading Fortune 500 company.  Loïc was also Vice-President of strategic consulting for a major consulting firm.  While there he was located at the Washington, DC office for two years and took part in the creation of the London, Geneva and Paris offices.

Loïc has consulted for many leading European companies, including Orange, Natwest, Société Générale, Forfis, EDF, Danone, Groupama, Bouygues, Danone, Electrabel, Carrefour, Noos, Nationwide and Ford, among others.  In addition to his work with those companies, Loïc has extensive experience in the Financial Services and Telecom sectors.

Loïc also has a very deep knowledge of strategic marketing and in that capacity has done extensive work on maximizing pricing and value propositions.  Within the pricing and marketing realm Loïc has developed specific expertise in new product launch, promotional effectiveness and client behavioral modeling.

Loïc graduated as an engineer from the Ecole Polytechnique in Paris and received an MBA from the Wharton School (University of Pennsylvania)..

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Tony Hodgson leads the Pricing Solutions UK practice. Tony has significant pricing experience on both the client and consulting side. He worked at DHL for eleven years and in his final position for DHL he had global responsibility for pricing. He left DHL to be a founding partner in Bellis-Jones, Hill the specialists in Performance Management.

In this capacity Tony has consulted for Royal Mail , Siemens Reuters, Pfizer, Barclays Bank, Parcelforce, Thomas Cook, Experian and the NHS. His experience includes developing Pricing strategy, improving pricing processes and controls, and developing segmented pricing approaches. Tony also has corporate experience with 3M and Sainsburys. Tony is a member of the Chartered Institute of Management Accountants.

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Fernando is the Director of the Iberian Market (Spain & Portugal) and also the Director of Pricing Solutions’ Centre of Excellence for Software& Systems. His strength is the ability to clearly understand the needs of the organization and then enable expertise, methodology and technology to satisfy those needs.

Fernando has more than 20 years of experience helping clients worldwide, in a diverse range of industries, to successfully implement Strategy, Management and Operational Improvements Projects, as well as complex Software Development and Systems Delivery Programs.  He has also acted as a Director of Project Management for leading companies such as, Alexander Proudfoot (USA), Matrix (UK) and PwC (Europe).

In the area of Systems, Fernando is a member of the Prince2 Project Management Forum, and is an expert in Project and Change Management Methodologies like PMIBook, Metrica, DMAIC (Black Belt) and CMMI. Fernando has also been an adjunct professor in New Information Technology at the Madrid Complutense University.

Fernando has amassed deep expertise in the Pricing field. He has helped companies to improve their Pricing Capabilities, and utilize Process, Systems and Pricing Tools to achieve their Pricing Objectives. He also regularly conducts research on Pricing Software vendors and has spoken and participated in several conferences.

Fernando is currently enrolled in a Doctorate program at the UNED University, and has an MBA from the EAP (Paris Management School, Oxford Cursus) as well as a Bachelor of Science in IT, from the ESCP (Paris High Business School). He is also fluent in several languages, including English, French, Spanish, Portuguese, Italian and German.

Click here to contact Fernando Ventureira

Greg Thomas leads the pricing research practice at Pricing Solutions. In that capacity, he leads pricing research projects from start to finish.
Greg has worked with leading organizations in industries as diverse as packaged goods, pharmaceuticals, manufacturing, financial services, high technology and media.

The typical payback on a pricing research project is at least 10:1.  Greg consistently achieves these types of returns by bringing a unique blend of experience in research, pricing, economics, sales and finance to bear on clients' pricing problems.

Prior to joining Pricing Solutions, Greg spent several years as both a market researcher and a sales & marketing director. Since joining Pricing Solutions, Greg has spearheaded many important initiatives.  He has developed a world class competency at accurately forecasting the impact of implementing different pricing strategies.  This has been achieved by developing creative proprietary methods in survey design, modeling and quality assurance processes that generate more accurate forecasts and lead to better business results.

Greg graduated in 1998 with a Masters of Science in Economics from the University of Guelph. His research thesis examined the economic returns gained from investments in research. The study's findings were published in the Canadian Journal of Agricultural Economics. Currently, Greg assists in the teaching of a Pricing Management course that is offered at the University of Guelph. 

Greg also leads a Pricing Research course for the Professional Pricing Society, publishes Pricing for Researchers, a bi-monthly newsletter  and is the past-president of the Toronto Market Research & Intelligence Association (MRIA) chapter.  He is currently serves on the national MRIA membership committee.

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Vinay Kanetkar has been an important member of the Pricing Solutions team since 1994.  During that time he has collaborated with Pricing Solutions on hundreds of price elasticity and optimization projects.  His work has encompassed a diverse range of industries including:  packaged goods, financial services, healthcare (pharmaceutical & medical devices), telecommunications, manufacturing, services,
apparel and high technology.

Vinay is associate professor at the University of Guelph in the department of Marketing and Consumer Studies. He received his Ph. D. from the Faculty of Commerce at the University of British Columbia. His doctoral research focused on determining the impact of television advertising on consumer price sensitivity. This work is published in Marketing Science journal and was nominated for a top international award. Vinay’s other research is published in Journal of Marketing Research, Journal of Public Policy and Marketing and a number of other academic journals.

Vinay’s particular expertise is in two areas:  price response modeling and value analysis.  Price response modeling involves understanding the relationship between price and volume.