European Pricing Forums 2013 Workshop Tour – Speakers

Over more than 200 Projects, with leading companies as Michelin, GE, McDonald’s, Baxter, Smith & Nephew, etc … Fernando has amassed an unique “360º Pricing Expertise” including Pricing Strategy & Management, Research & Analytics, People & Organization and Systems & Tools.

As a Six-Sigma Black Belt, Fernando provides a specific reliability for profitable large and complex Change Management Pricing Programs, based on DMAIC Methodologies, as well as Prince2 & Agile (Systems), PMBok & CMMI (Processes) & Métrica (Learning). He regularly writes articles, being engaged in a book on “Pricing Power”, and conducts webinars and workshops (Certification from the Professional Pricing Society), collaborating also with some well-known Business Schools and Universities.

Fernando holds an MBA in International Management from EAP Oxford, a Bachelor of Science in IT by the ESCP Paris, an Industrial Engineering Degree, and he is currently working on the thesis phase of a PhD in Pricing Strategy & Organization. He is fluent in English, French, Spanish, Portuguese, Italian and learning German & Chinese.

Currently serving on the Board of Advisors for the Professional Pricing Society, Kellie is also a founding member of the Swiss Pricing Forum and is a regular speaker at conferences.In addition to her noted experience in Pricing, Kellie is skilled in Project Management and is a Six Sigma Black Belt.

His research encompasses a diverse range of pricing aspects (price optimization, value analysis, reference price models) and has been published in academic journals and conferences. He is also an expert in data analysis and author of the book “Data Analysis with SPSS” (Pearson Education France, 2nd edition november 2010).

As a consultant, Manu has many years of experience on a broad array of sectors and businesses, which gives him a unique knowledge of communalities as well as specific / contingent issues. Main clients include Bayer, General Electric, Johnson Controls, LEGO, McDonald’s, Michelin, among others.

Dr Carricano received his PhD from Montesquieu University in Bordeaux, France and graduated from Bordeaux Ecole de Management (BEM). His doctoral research focused on the definition of Key Pricing Indicators (KPIs) and the optimization of the pricing process. He is the founder and director of EADA Business School’s Pricing Center, first academic research center on Pricing in Europe.

Chris has 20+ years of experience in consulting and operational roles in well-renowned organizations. He has profound knowledge in Pricing related to international sales & marketing for strategy and brand management, as well as operations, like key account, area sales and marketing management for consumer and trade, both in B2C and B2B.

During his professional career Chris has worked in several countries (as Germany, UK, Japan), on senior management roles as Vice President, Managing Director, Manager and Consultant in the consumer goods, industry (machinery & plant) and software products.

Involved in Pricing and Revenue Management projects in many countries, Tony has acquired extensive experience in complex international operations where his linguistic skills and multi-cultural flexibility have allowed him to closely interact with the stakeholders.

Building on his Computer Science Bachelor’s degree and his Postgraduate in Marketing, he has further trained and obtained several certifications from various respected institutions, such as the Karras Negotiation Centre in New York or the Solvay Business School at the ULB University in Brussels.