B2C Price-Value Research

Many factors contribute to a consumer’s final choice: brand power, purchase occasion, perceived product value, merchandising, and price. For pricing research to be effective and produce accurate results, all these factors must be taken into consideration.  

The following case studies provide examples of our solutions to different types of pricing-research problems in the business-to-consumer (B2C) channel.

  • Product Line Gaps

    A leading European alcoholic beverage manufacturer was challenged to optimize prices between distinct product quality categories. Optimizing the prices for an extensive product line is complex. Pricing Solutions developed a sophisticated forecasting model that analyzed the movement of product volume as prices were changed among the various brands, levels of quality, and package sizes. By understanding the financial implications of product-line cannibalization when varying the price gaps between the discount and premium categories, the client was able to determine the optimal pricing and promotional strategy, delivering millions of dollars in bottom-line profit.


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