Category: Pricing Management

customer-price-optimization
Leveraging price optimization for long term growth can be a complicated process. We discuss the importance of calculating the value of a long term customer relationship.
10QualitiesofSuccessfulPricingProfessionals_web
It can take years to hone your pricing expertise. We've compiled a list of the pricing Learn which skills will improve your overall pricing capabilities and make you a better Pricing Expert
procurement-sales-negotiation
Today’s B2B sales landscape has changed vastly; relationship selling is dead and procurement departments are more stubborn than ever. We discuss how to win in such a volatile landscape.
win-price-wars
Pricing wars can be costly to your bottom line and your brand. Apply these tips and minimize your chances of a costly battle.
brexit-pricing-strategy
With the announcement of Brexit came many unknowns. We discuss strategies that your pricing department can use to counter the ambiguity and achieve a winning pricing strategy.
woman-checking-prices-phone
Price transparency has been a hot topic, especially for retailers and healthcare professionals, this past year. Read why you shouldn't fear transparency...
macbook-pricing
Apple are rumored to be planning the launch of the new MacBook later this year. So, how will they price it? Read our predictions here...
handwritten-italian-marketing-menu
Excess capacity is the bane of many industries. It can be blessing in disguise, though, once manufacturers figure out how to use it to their advantage without threatening their core businesses.
Common-Pricing-Mistakes
Are you making one of the three most common Pricing mistakes we see businesses making? If so, here's our advice on how to correct them.
premium-product-pricing
Luxury goods companies show that making pricing decisions amid extreme currency fluctuations is more than just narrowing the gap to reduce arbitrage effects