How CMOs Can Align Pricing and Marketing for Maximum Success

2023-05-09T14:09:43-04:00Categories: Pricing in Retail, Pricing Management, Pricing Optimization, Pricing Strategy, restaurant pricing|

Pricing is a critical aspect of any business, and for Chief Marketing Officers (CMOs), it plays a vital role in the success of a company. A well-crafted pricing strategy can impact the entire marketing mix, and it is essential to understand the importance of pricing for CMOs in today's competitive business landscape. The Underestimated [...]

Pricing and Artificial Intelligence: A Match Made in Heaven?

2023-03-31T10:39:47-04:00Categories: Pricing Analytics, Pricing Management, Pricing Optimization, Pricing Strategy, Pricing Tools|

By: Benjamin Garden, Director of Pricing Analytics In today's hyper-competitive marketplace, businesses are continually seeking new ways to increase revenue and maintain a competitive edge. One approach that has emerged as a promising solution is Price Optimization using AI algorithms. With the ability to analyze vast amounts of data in real time, AI algorithms [...]

Beyond Growth: Why SaaS Companies are Shifting Focus to Retention and Monetization Strategies

2023-03-03T16:15:39-05:00Categories: Pricing Management, Pricing Optimization, Revenue Management, SaaS, Subscription Pricing|

Refocusing Your SaaS Strategy Over the past decade, numerous SaaS companies have emerged and experienced success. To achieve this success, SaaS companies have focused on managing three main levers: growth, retention, and monetization. Of these three, growth has been the main priority for SaaS organizations. However, as market and economic conditions change, SaaS companies [...]

Pricing Ethics: Balancing Fairness and Profitability

2023-02-14T16:20:37-05:00Categories: Pricing Management, Pricing Optimization, Pricing Strategy|Tags: , , , , , , , , |

Navigating the Ethical Pricing Conundrum Pricing is a crucial aspect of any business, as it determines the profitability of a company and its ability to remain competitive. However, when setting prices, it is important to consider not only economic factors, but also ethical considerations. In this article, we will look at the various ethical [...]

The Current State of Pricing – 2023 Recession

2024-01-10T14:43:21-05:00Categories: Crisis Management, Inflation Pricing, Pricing Management, Pricing Optimization, Pricing Research, Pricing Strategy, Pricing Tools, Pricing Value, Recession Pricing, Revenue Management, Services|Tags: , , , , , |

A note from Iris Pricing Solutions President: Kirk Jackisch As we approach the end of 2022, it is clear that pricing leaders will need to navigate a very unpredictable market…perhaps more than ever before. With this uncertainty, leaders must employ resilient, proactive, and competitive pricing strategies. What We Saw Across Industries Almost all companies [...]

Pricing a Digital MedTech Device for use in Clinical Trials

2023-01-30T16:11:17-05:00Categories: Pricing Management, Pricing Research, Pricing Strategy, Pricing Value|Tags: , , , , |

About the Device Our client, an established manufacturer of syringes, had developed a prototype digital injection device designed for use in clinical trials. This data-enabled injection device would automatically capture injection data without interfering with the injection device's usability. Specifically, the device would capture the start/stop time, completion and device ID. The target customers [...]

Power of Pricing Analytics in Retail and E-Tail Decision Making

2022-11-29T13:04:55-05:00Categories: Differentiation Strategies, ecommerce, Our Services, Pricing Analytics, Pricing Changes, Pricing in Retail, Pricing Management, Pricing Strategy, Pricing Tools, Pricing Value, Services|Tags: , , , , , , , , , |

By: Ben Garden, Director of Analytics, Iris Pricing Solutions There are significant benefits to working with a team who has high-level pricing analytical skills and can use your company's data to inform pricing and create new pricing opportunities, especially in the areas of e-commerce and competitive intelligence. Leveraging your data and analytics to make [...]

Getting Everyone Onboard for Price Increases

2024-01-10T14:43:56-05:00Categories: ecommerce, Inflation Pricing, Pricing Changes, Pricing Management, Pricing Optimization, Pricing Strategy, Pricing Tools, Pricing Value, Recession Pricing, Revenue Management|

Price actions are not unique Companies are constantly testing the extent of their pricing power. Faced with rising costs for materials, transportation, and workers, companies are charging more for products from metal fasteners to Oreo cookies. The primary response to inflation is to become more efficient, but inflation is currently so high, that productivity [...]

Pricing Solutions x (NRA) National Restaurant Association

2022-10-03T11:47:32-04:00Categories: Pricing Analytics, Pricing Management, Pricing Optimization, Pricing Strategy, Pricing Tools, restaurant pricing|

Menu Price Increases Require a Strategic Approach "Between inflation and supply chain shortages, there are a plethora of issues affecting restaurants’ bottom lines. This has led many to adjust menu prices—according to a recent survey, 91% of operators have done so. How do you know when it’s time to raise prices?". Pricing Solutions Director [...]

What Happens to Pricing When Demand Falls?

2024-01-10T14:44:20-05:00Categories: Crisis Management, Inflation Pricing, Our President, Pricing Management, Pricing Optimization, Pricing Strategy, Recession Pricing|

By: Kirk Jackisch, President, Iris Pricing Solutions Over the last 18 months, B2B businesses have been faced with three major challenges. Labor shortages, procuring materials, and the inflation in their cost of goods, which for some specific products has hit numbers in the low to mid-double digits – increases that have been unprecedented in [...]

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