About the Device Our client, an established manufacturer of syringes, had developed a prototype digital injection device designed for use in clinical trials. This data-enabled injection device would automatically capture injection data without interfering with the injection device's usability. Specifically, the device would capture the start/stop time, completion and device ID. The target customers [...]
Establish a logical offer structure built on customers' key value drivers The client was a large doggy day care and dog grooming service provider planning a large expansion in the following year more than doubling the number of locations. The locations were operated by franchisees who had autonomy on their pricing and promotional strategy [...]
Last year we asked the question Can You Protect Your Business and Clients from Cost Shocks? While we may have all hoped that the surge in the cost of raw materials and Pandemic-related disruptions would dissipate, the truth is that we're now in a significant period of inflation with most companies needing to increase [...]
For medical technology suppliers, the COVID-19 pandemic is fraught with possibilities and challenges. Navigating these challenges and reaping the opportunities requires careful consideration of the financial impact of COVID-19 on hospitals and the health care industry as a whole. Translating this understanding into relevant offerings and thoughtful pricing strategies is critical to the survival [...]
Subscription Pricing in the Leisure IndustryA Private Equity firm with portfolio interests in the cinema and general leisure industriesWithin the cinema industry, they wanted to understand the role of loyalty programs, including ‘all-you-can-eat’ subscription offersDue to constraints on their resources, there was no access to sales data, internal staff information, or other marketing materialsThe client [...]
“If you have to have a prayer session before raising the price by 10 percent, then you've got a terrible business.” – Warren Buffett By: Ed Heskins, Director of Pricing Strategy (UK) Prices are going up. As supply costs start to bite, wages increase and government relief is withdrawn, more and more companies [...]
Our client was a global e-commerce platform with over 600K active users, consisting of small to large-sized online merchants. They contacted the Pricing Solutions team to help them develop a value-based pricing strategy, for maximum financial impact. Our team: Gathered & Analyzed Data Conducted Market Research Improved Existing Pricing Model using Value-Based Pricing The [...]
By: Greg Thomas, Vice President of Pricing Research and Insights In our recent article Should You Be Concerned about Price Collusion? we discussed the ethics behind artificial intelligence and pricing. Most people are familiar with artificial intelligence (AI) and machine intelligence (MI), terms that are used interchangeably to describe the field of computer science in [...]
By: Greg Thomas, Vice President of Pricing Research and Insights What impact, if any, does machine intelligence (MI) have on your day-to-day life? Well, when you booked your last flight the price you paid was likely calculated using some form of a machine-driven algorithm. In fact, next time you go to an all-inclusive resort, [...]
By: Ed Heskins, Director of Pricing Strategy (UK) Last month marked “Freedom Day” in parts of the UK, when the government removed almost all remaining restrictions on its citizens, leaving them free to congregate together, and for businesses to dial-down some of the social distancing measures in place for the last 18 months. [...]
