Optimizing Membership Structure for a Fitness Club

2024-03-12T13:44:47-04:00Categories: Industry Examples, Our Services, Pricing Analytics, Pricing Management, Pricing Optimization, Pricing Research, Pricing Strategy, Pricing Value, Revenue Management|

Background Our client is an international fitness organization with more than 1,000 locations across the country. This fitness club offers various programs that are tailored to fulfill the requirements of the communities they serve, benefiting thousands of individuals annually. The primary focus of this study was to analyze 30+ facilities located across several key [...]

Unveiling Pricing Mastery in Diverse Business Environments

2024-02-27T10:23:39-05:00Categories: Our Services, Pricing Analytics, Pricing in Retail, Pricing Optimization, Pricing Research, Pricing Strategy, Pricing Training, Pricing Value, Revenue Management|

Background Our client is a global software holding companies that operate within the transportation sector. With more than 20 companies, each business unit presented a different level of pricing maturity, challenges, and opportunities. Iris Pricing Solutions was contacted to develop a pricing workshop to educate their top leaders on best practices for setting, communicating, [...]

How to Optimize Prices in 2024

2024-02-05T11:53:26-05:00Categories: Crisis Management, Inflation Pricing, Pricing Management, Pricing Optimization, Pricing Research, Pricing Strategy, Pricing Tools, Pricing Value, Recession Pricing, Revenue Management, Services|Tags: , , , , , |

A note from Iris Pricing Solutions President: Kirk Jackisch 3 Ways Businesses Can Optimize Prices in 2024 As 2024 progresses amidst global uncertainty, businesses face significant challenges. Recent years have witnessed escalating costs and diminishing profit margins, prompting frequent price increases, often occurring multiple times annually. Despite this, businesses have increasingly embraced robust price [...]

Revamping Pricing Strategies for Tradeshows

2024-01-26T11:06:46-05:00Categories: Our Services, Pricing Analytics, Pricing Changes, Pricing Management, Pricing Optimization, Pricing Research, Pricing Strategy|

Background Our client is a $50M+ professional association and one of the largest hosts of industry tradeshows in North America, attracting 50,000+ attendees. Renowned as one of the most pivotal events in the industry, vendors value this tradeshow for its outstanding influence on sales, media coverage, and overall business success. The Challenge Our client, [...]

Effective Price Management: A Key to Boosting Profits

2024-01-10T11:13:45-05:00Categories: Our Services, Pricing Analytics, Pricing and Selling, Pricing Management, Pricing Strategy, Revenue Management|

By: Benjamin Garden, VP, Pricing Analytics In the rapidly evolving business landscape, effective price management is a critical factor in determining a company's success. Mastering this skill involves a blend of strategic insight and adherence to ethical pricing practices, both of which are pivotal for achieving sustainable profitability and ensuring customer satisfaction. Customers recognize [...]

Sophisticated Approach to Menu Price Structure

2023-12-12T11:03:44-05:00Categories: Our Services, Pricing Analytics, Pricing in Retail, Pricing Optimization, Pricing Research, Pricing Strategy, Pricing Value, Revenue Management|

Embark on a journey with one of North America's largest quick-service restaurant giants, with over 3,000 franchised locations and revenue surpassing $5 billion. Fueled by strategic pricing decisions, their success faced a challenge when certain price hikes led to a dip in market share. In response, our client sought the expertise of Iris Pricing [...]

Pricing Strategies at a Glance: What are they and which is best for you?

2023-09-08T18:13:22-04:00Categories: Pricing Analytics, Pricing Management, Pricing Optimization, Pricing Research, Pricing Strategy, Pricing Tools, Revenue Management|

By: Savannah Dixon, Pricing Analyst, Iris Pricing Solutions In the constantly changing world of business, discovering the ideal pricing strategy is critical to unlocking untapped revenue potential. It's a puzzle that can make or break your success, and the choices can be daunting. In this article, we explore four fundamental strategies: Cost-Plus Pricing, Value-Based [...]

Economic Rollercoaster: Riding the Waves of Uncertainty with Price Agility

2024-01-10T14:43:03-05:00Categories: Crisis Management, Industries & Clients, Inflation Pricing, Pricing Management, Pricing Optimization, Pricing Strategy, Pricing Value, Recession Pricing, Revenue Management|

By Kirk Jackisch: President, Iris Pricing Solutions As we venture into the second half of 2023, businesses continue to face a range of pricing challenges that require careful navigation and strategic planning – covered in our previous article, The Current State of Pricing. The landscape is influenced by factors such as inflation, interest rates, [...]

Enabling Sales Teams to Take Full Advantage of Pricing Guidance

2023-06-06T12:54:04-04:00Categories: Pricing and Selling, Pricing Management, Pricing Optimization, Pricing Strategy|

Background Our client is a $1 billion revenue Products and Solutions provider, offering customized support to customers across many different industries. With a high-value, solutions-based offering the client had a significant degree of pricing power that was underutilized. The client had already made a significant investment in a segmented pricing strategy to include a [...]

How CMOs Can Align Pricing and Marketing for Maximum Success

2023-05-09T14:09:43-04:00Categories: Pricing in Retail, Pricing Management, Pricing Optimization, Pricing Strategy, restaurant pricing|

Pricing is a critical aspect of any business, and for Chief Marketing Officers (CMOs), it plays a vital role in the success of a company. A well-crafted pricing strategy can impact the entire marketing mix, and it is essential to understand the importance of pricing for CMOs in today's competitive business landscape. The Underestimated [...]

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