Category: Pricing Strategy

customer-price-optimization
Leveraging price optimization for long term growth can be a complicated process. We discuss the importance of calculating the value of a long term customer relationship.
pricing-research-best-practice
Pricing Research can help you discover new opportunities for your business. Here are 6 ways you can conduct research and get the most from your results.
dangers-discounts
Your customers may love discounts but are they good for business? We shed some light on the dark side of discounting and how they might negatively impact your business.
modular-advertising-publishing-newspaper
The newspaper and information publishing industry are finding it more and more difficult to maintain profitable in such an aggressive market. Experiencing intense pressure from advertisers and consumers, industry leaders are looking for new ways to capture value and maintain margins. One strategy that we've seen work is module advertising.
win-price-wars
Pricing wars can be costly to your bottom line and your brand. Apply these tips and minimize your chances of a costly battle.
generate-positive-roi-research-v2
The pricing discipline has been growing rapidly as companies realize that investing in pricing can have long-term payoffs. But investing in pricing research can be a costly endeavour. We discuss the best ways to make sure that your pricing research returns positive ROI.
brexit-pricing-strategy
With the announcement of Brexit came many unknowns. We discuss strategies that your pricing department can use to counter the ambiguity and achieve a winning pricing strategy.
raindrop-cause-effect-big-data-analytics
Find out how and why your company should use big data to build better pricing strategies for your products and to see an increase in profitability.
pexels-uber-photo-edit
Uber has been able to leverage dynamic pricing to revolutionize their industry. Read what we think are the most important lessons to learn from Uber.
macbook-pricing
Apple are rumored to be planning the launch of the new MacBook later this year. So, how will they price it? Read our predictions here...