Pricing Strategy – The “Iceberg” of Your Business Value
Why do we call pricing strategy the “iceberg” of business value? We are talking about the highly leveraged effect that top line pricing strategy has on the bottom line of a company.
Top 4 Strategies to Improve Customer Retention
Last year, Apple's retention rate was at the colossal percentage of 92. While your business may not achieve the retention rate this high, even a few percentage increase will make a significant change to your profit.
How to Profit in Global Markets with Psychological Pricing
Pricing your product or service to a new geographic market may seem risky, but conducting research on psychological pricing can ease the challenge significantly.
The Importance of Patient-Centricity in the US
The term patient-centricity can be difficult to understand. We discuss the implications of patient-centricity on the US healthcare system.
How to Implement a Price Increase
Price increases can be difficult to implement but there are tangible steps you can take to ensure a smooth transition and get customers on-board.
5 Steps to Improve your Pricing Strategies – Value of 1%
Improving your pricing strategy is a dependable way for your organization to improve its bottom line & profitablity. We discuss several steps on roadmap to strategy improvement.
Price Optimization For Long Term Growth
Leveraging price optimization for long term growth can be a complicated process. We discuss the importance of calculating the value of a long term customer relationship.
Applying Pricing Psychology to Move Past Cost Plus Pricing
Applying pricing psychology could help your business capture substantial profits. We discuss how to leverage pricing psychology and research to get your organization out of cost plus pricing.
Dangers of Discounting
Your customers may love discounts but are they good for business? We shed some light on the dark side of discounting and how they might negatively impact your business.
Modular Advertising to Improve Newspaper Profitability
The newspaper and information publishing industry are finding it more and more difficult to maintain profitable in such an aggressive market. Experiencing intense pressure from advertisers and consumers, industry leaders are looking for new ways to capture value and maintain margins. One strategy that we've seen work is module advertising.