Pricing in Consumer Packaged Goods Industry

Pricing In Consumer Packaged Goods Industry

Grow Market Share & Profitability with Pricing Solutions

Businesses in any industry can dramatically improve their understanding of what drives the customer buying decision with Pricing Research & Analytics. Armed with greater insights, our CPG clients execute value-driven Pricing Strategies that optimize profits..

We build pricing strategies around a solid understanding of the complete decision-making process. Overall, we look at product value, competition and willingness-to-pay.

As one of the world’s leading pricing consultancies, it is our mission to dramatically improve client’s profitability and market share through pricing.
We’ve completed hundreds of CPG projects with our comprehensive pricing approach. Let us show you the Pricing Solutions difference: Send us your RFP


Approach to Pricing Research & Analytics in Consumer Packaged Goods

Addressing Key CPG Challenges:

  • Executing Price Increases
  • Determining Promotional Effectiveness & Efficiency
  • Achieving the Right Pricing Architecture
  • Launching New Products at the right Price
  • Understanding Product Value & Customer’s Willingness to Pay

Value-based Pricing

  • Identifying key value drivers for specific indications/diseases
  • Assessing the value of the product against key value drivers
  • Assessing the comparative value vs. competitor products

Our clients achieve a typical payback of 10:1 on their research investment.

Global Consumer Packaged Goods Experience

Pricing Solutions multicultural, multi-language team understands different market, cultures and customers and are supported by an international network of trusted CPG fieldwork agencies. Over the years, our firm has developed long-term working relationships with many CPG companies, providing added-value services in over 20 different countries.

Proudly Working with Industry Leaders

Abbot
Cadbury Adams
Church & Dwight
Coca-Cola
ConAgra
Energizer
Farley’s & Sathers
Gay Lea
Give and Go Prepared Foods
GSK
Hylands
Irving
Johnson & Johnson
Kruger
Lego
Mam USA
Natural Factors
Nestle
Novartis

Schick

Sherwin Williams

TMMC

Tropicana

Unilever

Winegard

Wrigley

Case Studies

Linking Price Promo Bottomline Improvements
Pricing Industry Experience - Pricing Consultants:Pharmaceuticals;
Re-Pricing OTC Medication After Release From Regulatory Restrictions
Pricing Industry Experience - Pricing Consultants:Pharmaceuticals;
Increase Authority in Customer Negotiations
with Financial Value Mapping Tool
Pricing Industry Experience - Pricing Consultants:Pharmaceuticals;

Industry Articles

Price Optimization For Long Term Growth

Leveraging price optimization for long term growth can be a complicated process. Marketers understand that acquisition costs are high, so it is critical that customers repurchase in order to deliver consistent ROI. We discuss the value of long term customer relationships and how to maintain them.

Applying Pricing Psychology to Move Past Cost Plus Pricing

Applying pricing psychology could help your business capture substantial profits. We discuss how you can leverage pricing psychology to communicate value and increase your organizations bottom line.

Three Common Pricing Mistakes (and How to Avoid Them)

After 20+ years in pricing we often see businesses struggle with similar pricing problems. We discuss the most common pricing mistakes and discuss how to correct them.

Goodyear Drives Profits with Mix Management

Goodyear, the tire manufacturing giant, noticed that their costs were increasing. They needed a way to communicate the change in cost without alienating their customers. Read how Goodyear was able to retain their customer base and manage their price change.

Our mission is to dramatically improve clients’ profitability and market share through improved pricing. Pricing Solutions’ four core services include Pricing Strategy, Pricing Research, Pricing Analytics & Pricing Training. Known for our World Class Pricing™ methodology, we have grown to become one of the world’s leading pricing consultancies with offices in North America, Europe, Asia Pacific and Latin America. Our global team of researchers, consultants and partners are recognized thought-leaders.