Pricing In Consumer & Retail Industries:
UK & Europe
Grow Market Share & Traffic with Pricing Solutions
Businesses in any industry can dramatically improve their understanding of what drives the shopper buying decision with Pricing Research & Analytics. Armed with greater insights, our CPG clients execute value-driven Pricing Strategies that optimize profits.
We build pricing strategies around a solid understanding of the complete decision-making process. Overall, we look at product value, competition and willingness-to-pay. As one of the world’s leading pricing consultancies, it is our mission to dramatically improve client’s profitability and market share through pricing. We’ve completed hundreds of CPG projects with our comprehensive pricing approach.
Approach to Pricing Research & Analytics in Consumer Packaged Goods
- Executing Price Increases
- Determining Promotional Effectiveness & Efficiency
- Achieving the Right Pricing Architecture
- Launching New Products at the Right Price
- Understanding Product Value & Consumer’s Willingness to Pay
Value-based Pricing
- Identifying key value drivers for specific indications/diseases
- Assessing the value of the product against key value drivers
- Assessing the comparative value vs. competitor products
Disrupted by new technology and innovations, nowadays retailers are facing challenges and competition like never before. Typically, the pricing issues in the retail sector are influenced by the complexity of the omnichannel environment, addictive discounting and competition from digital marketplaces, such as Amazon.
Retailers can improve their revenue and margin through understanding what drives customer-purchasing decisions. Pricing Solutions combines Pricing Research, Analytics and Strategy to drive store profitability and help your business set fair prices.
Building Advanced Pricing Capabilities
- Optimize the performance of promotions and discounting
- New product pricing research to quantify and understand customer behavior
- Applying store tiering to drive store profitability
- Customized dashboards and tools for strategic decision making and performance measurement
- Benchmarking against World Class competitors
Our clients in the UK and Europe achieve a typical payback of 10:1 on their project investment through our adaptive and proven approach.
Let us show you the Pricing Solutions difference: Send us your RFP
Global Consumer & Retail Experience
Over the years, our firm has developed long-term working relationships with many Consumer & Retail companies, providing added-value services in over 20 different countries.
Abbott
American Skiing Co
ArvinMeritor
Autotrader
Beam Global
Beaulieu National Motor Museum
Blenheim Palace
Cadbury Adams
Canadian Science Museum
Church & Dwight
GM Canada
Coca-Cola
Grupo Modelo
Diageo
Disney
ConAgra
Energizer
Farley’s & Sathers
Gay Lea
Give & Go Prepared Foods
Grand & Toy
GSK
Harley-Davidson
Heineken International
Hexagon Manufacturing Intelligence
Hylands
Irving Consumer Products
John Deere
Johnson & Johnson
Johnson Controls
Kellogg’s Mexico
Kruger
LEGO
MAM USA
Marriott
Martignetti Companies
MolsonCoors
Natural Factors
Nestle
Novartis
Olsen
Parks Canada
Peugeot
Royal Canin
Schick
Sherwin Williams
Stoner
The Boston Beer Company Inc.
TMMC
Tropicana
Unilever
Vincor
Winegard
Woo Commerce
Wrigley
Consumer & Retail Case Studies
Aligning Pricing Strategy with Delivered Value in Online Marketplace
Industry: E-Commerce
Linking Price and Promotion to Bottom-line Improvements
Industry: Alcohol Beverage
Successfully Implementing a Price Increase in Consumer Packaged Goods
Industry: Consumer Packaged Goods
CPG Industry Articles
Price Optimization For Long Term Growth
Leveraging price optimization for long term growth can be a complicated process. Marketers understand that acquisition costs are high, so it is critical that consumers repurchase in order to deliver consistent ROI. We discuss the value of long term consumer relationships and how to maintain them.
Applying Pricing Psychology to Move Past Cost Plus Pricing
Applying pricing psychology could help your business capture substantial profits. We discuss how you can leverage pricing psychology to communicate value to shoppers.
Three Common Pricing Mistakes (and How to Avoid Them)
After 20+ years in pricing we often see businesses struggle with similar pricing problems. We discuss the most common pricing mistakes and discuss how to correct them.
Goodyear Drives Profits with Mix Management
Goodyear, the tire manufacturing giant, noticed that their costs were increasing. They needed a way to communicate the change in cost without alienating their consumers. Read how Goodyear was able to manage their price change.
Contact Us for a Pricing Consultation in the UK and Europe
Pricing Solutions is one of the worlds’ leading pricing consultancy firms. We are dedicated to helping clients in Europe and the UK tackle their specific pricing challenges and dramatially grow profitability. Our consultants have extensive experience in B2B and B2C markets within a wide range of industries.
For more information about our services or to get in touch with one of our consultants directly please contact our global headquarters.