Pricing in Restaurant and QSR Industry
Restaurant and QSR businesses can improve their revenue and margin through understanding what drives customer-purchasing decisions. Pricing Solutions combines Pricing Research, Analytics and Strategy to drive store profitability and help your business set fair prices.
Building Advanced Pricing Capabilities
- Applying store tiering to drive store profitability
- Menu optimization to drive revenue & margin
- New product pricing research to quantify and understand customer behavior
- Customized dashboards and tools for strategic decision making and performance measurement
- Benchmarking against World Class competitors
Our clients achieve a typical payback of 10:1 on their project investment through our adaptive and proven approach.
Let us show you the Pricing Solutions difference: Send us your RFP
Our multicultural, multi-language team understands different market, cultures and customers and are supported by an international network of trusted restaurant fieldwork agencies. Over the years, our firm has worked with some of the worlds leading restaurants and QSR’s, providing added-value services in over 20 different countries around the world.
Few industries face a more difficult challenge than the quick service restaurant (QSR) industry, because a QSR purchase decision is surprisingly complex, even if consumers don’t perceive it that way. Traditionally quality, convenience and price were the three most important factors but we discuss other factors for value.
Chipotle is a business that is consistent in its message, “Food with Integrity” but is integrity really worth the 20% premium on guacamole? We discuss how Chipotle is building their add-on pricing and changes that may be more effective.
As revenue for the foodservice portion of the business grew this one manufacturer wondered if they should be charging more for their products. Using the World Class Pricing framework Pricing Solutions helped this business capture additional revenue they thought they were missing.
Our mission is to dramatically improve clients’ profitability and market share through improved pricing. Pricing Solutions’ four core services include Pricing Strategy, Pricing Research, Pricing Analytics & Pricing Training. Known for our World Class Pricing™ methodology, we have grown to become one of the world’s leading pricing consultancies with offices in North America, Europe, Asia Pacific and Latin America. Our global team of researchers, consultants and partners are recognized thought-leaders.