Pricing Training Masterclass, London

Pricing Masterclass

LONDON, UK | Liverpool Street, Central London
Tuesday, March 21st, 2017 | Full-Day 9:30am - 5pm

Why Attend?

Pricing is the highest leverage factor a business has for impacting profitability. Accordingly, it is imperative for businesses to develop and maintain effective company and product-wide pricing strategies. This Masterclass is designed to provide you with a comprehensive overview of how your business can:

  • Implement techniques, processes and analytics to manage pricing effectively for immediate profit
  • Determine and successfully communicate the value of your products and services – even to price-driven customers
  • Implement a coherent, focused value-based pricing strategy

You’ll be provided with best-in-class knowledge, as well as proprietary content such as a copy of the ‘World Class Pricing’ book and Excel tools, to enable you to take control of your pricing strategy.

Overall, you’ll be able to assess the strengths and weaknesses of your organisation’s Pricing Capabilities. You will be equipped with pricing methodologies and tools to quickly make an impact on profit and growth.

Cost: £800 per attendee

If you have any questions please reach out to Mitun Patel at

Limited Spaces Available – Book Early to Ensure a Spot!

Ideal for

Senior Management
Marketing Departments
Sales Teams
Pricing Roles

Key Topics

Pricing Theory
Pricing Management
Implementing Price Changes
How to Sell Value, Not Price
Implementing Value-Based Pricing

Attendees Receive

Copy of “World Class Pricing: The Journey”
Excel Tools for Use Optimizing Pricing
1-to-1 Post Masterclass Review: to Discuss Pricing Challenges

Additional Information

Masterclass Agenda

Tuesday March 21st 2017 | 9:30am – 5pm


• The importance of price – the power of 1%
• Understanding why pricing is a challenge so we can overcome the obstacles
• The five steps to world class pricing, a roadmap to pricing excellence
• Pricing infrastructure – what needs to be in place for organisations to price effectively

Pricing Management

• Develop pricing analytics to bring clarity and take control of your pricing
• The importance of controls and processes for successful pricing management – The basic foundations that need to be in place
• How to identify profit – enhancing quick wins without impacting sales

Pricing for Value

• An introduction to value – based pricing principles
• The importance of segmentation to successful pricing
• Tools and techniques to support value-based pricing
• How to capture value through pricing structures
• Using market research to measure value and test your strategies

Taking the next steps

• How to build momentum and achieve buy-in within your organisation
• Developing a plan for pricing
• Planning your immediate next steps

Tony Hodgson, Managing Director, Pricing Solutions UK

Tony is a highly-respected pricing consultant and industry thought leader. His expertise has been gained through over 25 years’ experience in this specialist field: after spending some years as worldwide Head of Pricing for a global organisation he turned to consultancy 17 years ago, and now supports multinationals and blue chip brands with pricing strategy, research, training, tools and systems. As a consultant, Tony has worked with companies such as GE, Molson Coors, Lego, Experian, Bupa, BT and the NHS. His experience includes developing pricing strategy, improving pricing processes and controls, and developing segmented pricing approaches. He is also a regular speaker and workshop facilitator at pricing events worldwide.

About Pricing Solutions

At Pricing Solutions, it is our mission to dramatically improve client’s profitability and market share through improved pricing. Established in 1993, we are one of the world’s leading global pricing consultancies, providing tailored advice in both B2B and B2C markets within a wide range of industries. As strategy specialists, we have developed a wide range of proprietary tools, processes and research techniques, including our ‘World Class Pricing‘ methodology, for analyzing and solving our clients’ pricing challenges.

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