Tag: conjoint analysis

generate-positive-roi-research-v2
The pricing discipline has been growing rapidly as companies realize that investing in pricing can have long-term payoffs. But investing in pricing research can be a costly endeavour. We discuss the best ways to make sure that your pricing research returns positive ROI.
by Paul Hunt - PresidentWhen I started working as a pricing consultant more than 20 years ago, I became really excited about the development of “conjoint analysis.”The word “conjoint,” which is short for “consider jointly,” is a method of measuring price elasticity. While most of us learned about price elasticity ... Read More