Groupon: Beware of Furballs

2018-02-12T16:37:09-05:00Categories: Pricing and Selling, Pricing Research|Tags: , , , , , |

An increasing number of clients have been evaluating the Groupon model and trying to assess whether it is right for their business. This is a difficult question that often leaves high-level executives perplexed. In order to make an informed decision, it is essential that you approach this decision in a process-oriented manner.