How to Navigate a Crisis & Keep Branding Intact with Pricing

2023-08-15T09:19:58-04:00Categories: Pricing Changes|Tags: , , , , |

How should businesses respond to a crisis? In this article, we explore price gouging and dynamic pricing strategies, and how they affect consumers' brand perception.

The Yin and Yang of Today’s Pricing Trends

2020-03-10T11:52:29-04:00Categories: Pricing Management, Pricing Strategy|Tags: , , , , |

While the shift to the digital economy is driving the popularity of both of these pricing strategies, dynamic pricing and subscription pricing are at two extremes of the pricing spectrum.

What the San Francisco Giants can teach you about optimizing your pricing strategy

2017-07-19T17:07:08-04:00Categories: Pricing Strategy|Tags: , , |

In recent years we have seen the sporting world borrow pricing strategies from other industries, and vice versa. In such a diverse business environment what is the optimal pricing strategy for events, and what can other sectors learn from developments in ticket pricing?

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