Is Price Optimization Realistic in a B2B Environment?

2020-03-11T15:43:52-04:00Categories: Pricing Analytics, Pricing Optimization|Tags: , , , , , , , |

I meet with a lot of executives in the B2B sphere who talk about wanting to achieve “price optimization.” While the term pricing optimization is bandied about quite often in the industry, the way it’s being used is problematic.

Generate Positive ROI with Pricing Research

2018-06-28T14:17:55-04:00Categories: Pricing for Researchers, Pricing Research, Pricing Strategy, Pricing Tools|Tags: , , , |

The pricing discipline has been growing rapidly as companies realize that investing in pricing can have long-term payoffs. But investing in pricing research can be a costly endeavour. We discuss the best ways to make sure that your pricing research returns positive ROI.

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