Tag: price promotion

online-promotions-research
In this edition of Pricing for Researchers we discuss a study that evaluates different ways to manage promotions and shipping fees for online retailers.
future-price-optimization
Successful price optimization requires scenario planning. This involves generating alternatives, modelling impact, assessing outcomes and choosing a result.
co-branding-sales-retailers
As co-branding among retailers becomes more popular. We outline different considerations managers should evaluate before saying yes to that new partnership.
by Paul Hunt - PresidentGroupon Inc. An increasing number of clients have been evaluating the Groupon model and trying to assess whether it is right for their business. This is a difficult question that often leaves high level executives perplexed. In order to make an ... Read More