Use the Pricing Waterfall to Drive Profits

2017-10-16T13:54:15-04:00Categories: Financial Post, Pricing Research|Tags: , , , |

For the average business, a mere 1% increase in price leads to a whopping 12.5% improvement in profitability. That’s the single most powerful lever a company has for boosting the bottom line. The pricing waterfall, a tool for identifying hidden costs and expenses, is one of the most effective ways of capturing that 1% – or more!