Top 5 needs for Pricing Analytics

2020-04-13T15:53:28-04:00Categories: Pricing Analytics, Pricing Research|Tags: , , , , |

Analytics and "big data" are everywhere, but a lot of businesses struggle to find any practical use for their data. We have identified five situations in which a business needs to make use of its data and implement an analytical process.

Segmentation Should be Your Pricing Backbone

2020-03-24T17:03:34-04:00Categories: Pricing Management, Pricing Research, Pricing Strategy|Tags: , , , , |

If your segmentation isn’t leading you into a discussion about behaviour, price structure, innovation and offer design, you probably have a large untapped opportunity. Read how segmentation can be the backbone of your pricing strategy.

Go to Top