If I Were the CEO of Netflix

2018-02-12T16:52:03-05:00Categories: Pricing and Selling, Pricing Strategy|Tags: , , , , |

Netflix has been getting a lot of attention lately for its new pricing strategy. If you have kept an eye on the matter you will have noticed that there is an interesting paradox. Consumers hate it but analysts love it. They may lose as many as 2.5 million customers but profitability should go up.