Applying Pricing Psychology to Move Past Cost Plus Pricing

2023-08-15T09:14:45-04:00Categories: Pricing Analytics, Pricing Research, Pricing Strategy, Pricing Tools|Tags: , , , , |

Applying pricing psychology could help your business capture substantial profits. We discuss how to leverage pricing psychology and research to get your organization out of cost plus pricing.

How to Determine Your Price Point: Priced to the Nines

2019-03-22T15:43:40-04:00Categories: Financial Post, Pricing Management|Tags: , , , , |

How to determine the price point of your product? First: the number “nine” really can make a difference. Second: when you exceed a pricing threshold such as 99¢, you need to find the next threshold above that price point. Otherwise, you will be leaving a lot of money on the table.

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