Leveraging price optimization for long term growth can be a complicated process. We discuss the importance of calculating the value of a long term customer relationship.
Tag: Pricing Strategy
The newspaper and information publishing industry are finding it more and more difficult to maintain profitable in such an aggressive market. Experiencing intense pressure from advertisers and consumers, industry leaders are looking for new ways to capture value and maintain margins. One strategy that we've seen work is module advertising.
The strategy companies choose to price their products and services can be a key factor in their success or failure. How the IoT influences pricing strategy.
Excess capacity is the bane of many industries. It can be blessing in disguise, though, once manufacturers figure out how to use it to their advantage without threatening their core businesses.
Luxury goods companies show that making pricing decisions amid extreme currency fluctuations is more than just narrowing the gap to reduce arbitrage effects
Many Associations and Non-Profits are faced with slowing growth and shrinking margins. But with better pricing, they can serve, not sell and see “Quick Win” pricing opportunities.
In the past 2 years a lot has happened in the world of Hep C treatment. How will pharma companies develop sustainable pricing strategies in the industry?
When a price increase tipping point occurs Premier League Clubs must rethink pricing strategy & apply innovative segmentation techniques to manage revenues.