How Quickly Consumers Buy Says a Lot About How Much to Charge

2024-02-14T11:32:02-05:00Categories: Financial Post, Pricing Changes, Pricing Strategy, Pricing Value|Tags: , , , , , |

Quick acceptance or rejection of a new product is most common for everyday consumer goods. Speed of adoption can have a significant impact on the pricing strategy surrounding a new product launch.

How to Make Competitors Follow Your Pricing Lead

2017-11-01T10:04:44-04:00Categories: Financial Post, Pricing Strategy|Tags: , , , , |

Far from being the first to take action, a true price leader is able to consistently execute pricing actions that result in the desired effect. Much like in a game of chess, a pricing leader devotes the time and resources to understanding the motivations and aspirations of its competitors and to building the skills necessary to think several pricing moves into the future.

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