Managing Director

Ben Garden

Benjamin Garden is Managing Director of Iris Toronto, overseeing the firm’s Canadian consulting practice and leading its integration into Iris’s global network. He is responsible for driving growth across pricing and marketing capabilities, shaping the go-to-market strategy in Canada, and ensuring clients benefit from both Iris’s world-class pricing expertise and its broader creative and innovation capabilities.

With more than a decade of experience spanning consulting, analytics, and strategy, Benjamin has partnered with Fortune 500 companies and global brands to unlock growth. His background includes leading large-scale pricing transformations, customer and product segmentation programs, and data-driven strategy engagements across sectors including retail, financial services, CPG, restaurants, and real estate.

Previously, Benjamin held senior roles at Environics Analytics, IHS Markit, and the Centre for Spatial Analysis, and co-founded a tech startup focused on dynamic routing solutions. He holds a Master’s degree in Social Sciences specializing in Spatial Analysis and an Honours B.A. from McMaster University.

Global & North American Pricing Leadership Team

In her role as Vice President of Pricing Research, Carys Papageorgiou, leads the project & team management of the research components of our customer engagements; from design, execution, analysis to delivery. As a growing number of our projects integrate our three pillars of expertise, Pricing Research, Pricing Analytics and Pricing Strategy, Carys ensures that each client engagement benefits fully from the value offered by our core specializations. She serves both as an external and internal liaison for key client accounts.

Carys’ research experience spans 20 years and broad geography from North America, to Europe and the MENA regions. She has held client-facing roles from business development and BU management, to setting up a start-up research organization in the Middle East. She has worked across a wide range of industries and stakeholder groups, but has particular expertise in the healthcare sector, focusing on MedTech and Medical Devices. Open-minded and creative, she is well attuned to the cultural differences that underpin value perception. Carys is fluent in French, English, Spanish and Greek. She leads our qualitative interview process which sets the foundation for more complex modeling research.

Carys holds an Honors Degree in Psychology from McGill and a law degree from Université de Montréal.

Ed Heskins is responsible for leading Iris Pricing Solutions’ UK business, including Project Management, Client Engagement, and Strategy Development. Along with the UK team, Ed works on client engagements across the UK, Europe, and the Middle East.

Over 7+ years as a consultant, Ed has worked with a range of B2B and B2C businesses to improve their level of pricing sophistication. Successful pricing projects have included work in Medical Devices, Information Services, Leisure Sites, Education, Transport, Publishing and Restaurant businesses, among others.

Ed is accredited by the Market Research Society, and has experience designing, conducting and analysing both qualitative and quantitative pricing research studies, including conjoint and price sensitivity analysis. He also has experience with price elasticity modelling, probability modelling and discounting analysis. Prior to joining Pricing Solutions, Ed worked in Financial Services, where he was responsible for implementing analytics and reporting technology across a major investment bank.

Ed has an MSc in Behavioural Economics from City University London, and a BA in Economics from the University of Leeds.

Ken Blake brings over 20 years of experience advising organizations on the design and execution of advanced analytics and research programs, across both client and agency environments.

He has partnered extensively with Fortune 500 companies to develop outcome-driven data and analytics solutions that combine analytical rigor with practical implementation. His work is focused on translating complex data into clear, actionable insights that can be embedded within business operations to drive measurable impact.

Ken has led and scaled analytics and consulting teams delivering across a broad set of capabilities, including data science and predictive modeling, marketing analytics, primary research, and media mix modeling and attribution. His experience also spans digital analytics, customer segmentation, experimental design, and business intelligence development.

In addition, Ken brings deep expertise in CRM and loyalty strategy across both B2B and B2C contexts, helping organizations strengthen customer understanding, improve targeting precision, and unlock sustainable growth.