Pricing Insights Generator Tool
Pricing Insights Generator improves the speed and impact of your pricing decisions. We tailor-make solutions that analyze your data and provide detailed insights into your organization’s pricing performance and profitability. The tool helps identify short- and long-term pricing opportunities.
Key Pricing Software Features
Price Value Map
- Understand how customers perceive your brand/product and options for positioning
- Combine existing market/research data with internal wisdom and experience
- Enable more productive discussions on relative value and price
Pricing Waterfall
- Analyze margins to understand the “true net price” each deal receives
- Identify and quantify price leakages between list price and pocket price
- Start taking action to capture lost revenue opportunity
Price Dispersion Analysis
- Visualize the price/volume relationship at a granular level
- Identify profit leakage (e.g. underpriced customers/segments)
- Spot outliers requiring immediate action
Pricing Power Assessment Tool
- Define key factors driving customer’s purchasing decisions
- Identify segments and markets with high and low pricing power
- Start segmenting your offer based on the results
Pricing Insights Case Studies
Coordinating price across the product & service mix for revenue growth
Industry: Professional Associations
Developing a Financial Value Mapping Tool to increase authority in customer negotiations
Industry: Pharmaceuticals
Improving profitability across national markets by analyzing and understanding true net prices
Industry: Pharmaceuticals
Pricing Insights Articles
The end of incremental: How data is causing a sea change in pricing
The era of the 1% rule is rapidly ending. The much greater pricing opportunities for firms today are in innovation and transformation. Here is why.
Using Pricing Power to Navigate Price Increases
Good pricing means knowing where your power is. If the value is strong, there is an opportunity either to raise prices or grow share. If the value is weak, pricing must be adjusted accordingly to protect your brand. Otherwise, you risk becoming irrelevant.
Use the Pricing Waterfall to Drive Profits
For the average business, a mere 1% increase in price leads to a whopping 12.5% improvement in profitability. That’s the single most powerful lever a company has for boosting the bottom line. The pricing waterfall, a tool for identifying hidden costs and expenses, is one of the most effective ways of capturing that 1% – or more!
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