By: Benjamin Garden, Managing Director, Iris Pricing Solutions You’ve probably seen the numbers. Industrial companies are leaving 3-5 margin points on the table, pricing teams are stuck in firefighting mode, and governance is consistently cited as the unlock. But knowing what’s possible isn’t the same as knowing how to get there. This article is [...]
Healthcare and MedTech leaders are entering 2026 in a very different decision-making environment than even two years ago. Inflationary pressure has cooled, but scrutiny over every dollar has intensified, particularly around new technologies that promise better outcomes but require organizational change to adopt. In this context, features alone are no longer enough to win [...]
By: Ben Garden, Managing Director, Iris Pricing Solutions Across dozens of conversations from CFOs to pricing leaders to strategy teams, one theme keeps surfacing: Uncertainty is slowing decisions, but growth expectations haven’t slowed at all. For many organizations, 2024-2025 felt like managing through fog. Leaders are being asked to deliver margin, hit aggressive revenue [...]
How companies can protect margins while meeting consumer expectations this holiday season. By: Ben Garden, Managing Director, Iris As companies enter the final quarter of 2025, the familiar challenge of holiday promotions has become far more complex. Consumers remain primed for Black Friday and year-end deals, yet the economic backdrop has shifted: tariffs are [...]
AI innovators often build groundbreaking technologies, yet struggle to answer the most critical question: why would anyone pay for it? That’s the challenge X BY 2 Technology Consulting faced when launching Choreo-ED, a machine learning tool that predicts emergency department admissions hours in advance. They needed to understand how different stakeholders (CFOs, clinicians, [...]
By: Ben Garden, Managing Director, Iris Pricing Solutions Our current market has resulted in private equity firms operating in a fundamentally different environment. High interest rates, compressed exit timelines, and heightened scrutiny from Limited Partners (LPs), have redefined what it takes to deliver consistent value creation. Traditional levers such as cost-cutting, procurement optimization, and headcount [...]
Driving Value Creation Through Strategic Pricing: A Private Equity Case Study A leading private equity firm engaged Iris Pricing Solutions to address growing pricing complexity across its portfolio of industrial and manufacturing companies. With no in-house pricing expertise, the client faced increasing SKU proliferation, downward pricing pressure from municipal bids, and limited visibility [...]
Why Inaction on Pricing Is Quietly Costing Companies Millions By: Ben Garden, Managing Director, Iris Pricing Solutions Markets are jittery. Budgets are tight. Tariffs are unpredictable. And yet, across industries, the dominant pricing strategy seems to be... doing nothing. At Iris Pricing Solutions, we’ve had conversations with dozens of pricing leaders across sectors [...]
Why Leading Firms Are Rethinking the Role of Discounting in 2025 In times of uncertainty, discounting is often the fastest lever companies reach for to protect volume. It's immediate. It's measurable. And when volume slows, it can appear to be the most direct path to recovery. But discounting is not a strategy. It [...]
Insights from 30+ senior pricing leaders on the real barriers to AI adoption—and what needs to change. By: Benjamin Garden, Managing Director, Iris Pricing Solutions We know. Another article about AI. The buzz is constant. The content is everywhere. It’s easy to feel like every possible angle on artificial intelligence has already been covered—and [...]
01. Pricing Strategy
02. Pricing Analytics
03. Pricing Research
04. Pricing Transformation
05. Direct to Consumer Pricing
06. Tariff Pricing
07. Pricing Promotions
08. Pricing Training
01. North America
02. Europe & UK
03. Asia Pacific
04. Latin America
01. Pricing Strategy
02. Pricing Analytics
03. Pricing Research
04. Pricing Transformation
05. Direct to Consumer Pricing
06. Tariff Pricing
07. Pricing Promotions
08. Pricing Training
01. North America
02. Europe & UK
03. Asia Pacific
04. Latin America
