Pricing Strategies for Professional Associations & Non-profits Background Most associations are struggling to retain members, a problem that the pandemic has exacerbated, as they invest heavily to support the shift to digital offerings. How can these associations retain and even grow membership numbers moving forward to justify these sizeable investments? Until recently, most professional associations [...]
Our client is the largest independent, non-profit standards organization focused on ensuring the global quality and safety of drugs, medicines, and supplements. They collected competitive data through a manual, ad hoc process – which was labor-intensive and inefficient. Our client teamed up with Pricing Solutions to improve its competitive intelligence capabilities through automating the [...]
By: Kevin McCabe, MSc, Director of Pricing Strategy & Greg Thomas, Vice President of Pricing Research and Insights Historically, professional associations have played a critical role in supporting, educating, and connecting their members. With many aging members entering retirement, most associations have struggled to engage younger professionals, a problem that has caused declining membership. [...]
