In today’s omni-channel world strong pricing controls are critical to capturing value. MAP & MRP policies are examples of ways companies are trying to keep tighter controls on price.

Price increases can be difficult to implement but there are tangible steps you can take to ensure a smooth transition and get customers on-board.

Leveraging price optimization for long term growth can be a complicated process. We discuss the importance of calculating the value of a long term customer relationship.

Pricing Research can help you discover new opportunities for your business. Here are 6 ways you can conduct research and get the most from your results.

Uber has been able to leverage dynamic pricing to revolutionize their industry. Read what we think are the most important lessons to learn from Uber.

Pricing is a factor that has one of the biggest impact on retailer profits. Why should retailers price their products differently during the holiday season?

Are you making one of the three most common Pricing mistakes we see businesses making? If so, here’s our advice on how to correct them.

Picture the following scene: it’s nearing year-end and company executives are immersed in high-level strategic meetings. The objective: improve company profitability in the coming year.

The holiday season brings out all types of shoppers. Understanding your diverse customer segments takes customized pricing research and tools.

Successful price optimization requires scenario planning. This involves generating alternatives, modelling impact, assessing outcomes and choosing a result.