More effective segmentation, and a pricing structure that responds to the specific needs of particular segments, provides an opportunity to improve both growth and profit in the long-term.
In today’s omni-channel world strong pricing controls are critical to capturing value. MAP & MRP policies are examples of ways companies are trying to keep tighter controls on price.
Price increases can be difficult to implement but there are tangible steps you can take to ensure a smooth transition and get customers on-board.
Leveraging price optimization for long term growth can be a complicated process. We discuss the importance of calculating the value of a long term customer relationship.
It can take years to hone your pricing expertise. We’ve compiled a list of the pricing Learn which skills will improve your overall pricing capabilities and make you a better Pricing Expert
Your customers may love discounts but are they good for business? We shed some light on the dark side of discounting and how they might negatively impact your business.
The newspaper and information publishing industry are finding it more and more difficult to maintain profitable in such an aggressive market. Experiencing intense pressure from advertisers and consumers, industry leaders are looking for new ways to capture value and maintain margins. One strategy that we’ve seen work is module advertising.
Many organizations begin their annual pricing process in July in order to be ready to start invoicing Jan 1st. By developing a pricing strategy as part of your annual planning process you can achieve profits well in excess of just taking a uniform increase.
Lessons on effective communication for Senior Executives to data crunchers inspired by the 2014 Predictive Analytics World Conference. Big Data, Analytics, sexy models….albeit sexy predictive models (that’s right, math models!).
Quick acceptance or rejection of a new product is most common for everyday consumer goods. Speed of adoption can have a significant impact on the pricing strategy surrounding a new product launch.