Pricing Research

What is Pricing Research?

Pricing Research provides you with the customer information you need to make informed pricing strategy decisions. Whether you are planning to increase prices or thinking to price a new product, research is the key to effective pricing strategy.

There are two key benefits of conducting pricing research:

(i) the prediction of consumers’ response to price changes, and

(ii) the discovery of psychological effects of price points on sales (demand).

When used correctly, pricing research is able to predict customer perception of the new price, and as the result, what impact a price increase may have on revenue. Sound pricing research can be the difference between a successful product or service or a flop.

Read more about pricing research best practices.

Pricing Market Research

Pricing Research can go a long way in helping you discover and create new opportunities for your business. We work with you to find the answers to your specific pricing questions, implementing pricing research best practices along the way. With over 700 projects completed in 25+ industries, our team has the experience to manage the most complex customer pricing research projects.

Pricing Research Solutions for New & Existing Products/Services

  • New Product Innovations
  • Moving to a Subscription Model
  • Promotion Effectiveness
  • Product Line Price Optimization
  • Portfolio Management
  • Competitive Response
  • Menu Bundling & Optimization
Pricing research and consumer market research services from Pricing Solutions, Ltd.

Customer Pricing Research – Understand Your Customers Through:

Price-Volume Optimizer

Every day and promotion price elasticity, price optimization for volume, revenue, margin targets, competitive price position and strategies, ‘what-if’ scenarios to test pricing strategies, competitive reactions, optimal tiering structures, the impact of new product and pack size introductions, consumer loyalty and switching behavior.

Perception vs. Sensitivity

Assess the impact of a price change on revenue vs. customer perception, measure revenue and profit growth opportunities vs. price thresholds that impact brand equity.

Value Map

Unlock the true value of your products/services using price vs. value assessments, key value driver measurement & competitive positioning.

Pricing Intelligence Dashboards

View key tools and insights to get the big picture on your pricing strategy, view by customer segments.

Pricing Power Assessment

Assess your pricing power using an overall assessment of price sensitivity, purchase behaviour, price perception and market dynamics.

Segmented Customer Interviews

Understand who the key decision makers and their level of influence, determine early adopters, decision makers with high vs. low price sensitivity, overall impact of a price change based on levels of decision influence.

Successful Pricing Research Projects
In Over 20 Industries

For More Information On
Our Pricing Research Services

Successful Pricing Research Projects
In Over 20 Industries

For More Information On
Our Pricing Research Services

Pricing Research Methodologies and Tools

Our multidisciplinary approach to pricing research incorporates components of behavioural economics, econometrics, finance, market research, marketing and psychology. Customizing the combination of research methods to answer your business, customer and pricing questions.

Our Pricing Research Methodologies & Analytics Include:

Conjoint Analysis: Choice Based, Menu Based, Adaptive, Max Diff, Modified Discrete Choice

– Financial Value Measurement
– In-Depth Interviews
– In-Person and Online Focus Groups
– Monadic Price Tests
– Mystery Shopping
– Online Bulletin Boards
– Price Perception Measurement
– Segmentation Analysis
– TURF Analysis

Multi-disciplinary approach to pricing research from Pricing Solutions, Ltd.

The Importance of Pricing Research During Recession and Inflation

Pricing Research Articles

Contact Us for a Pricing Research Project

Iris Pricing Solutions is one of the worlds’ leading pricing consultant and pricing research firms. We are dedicated to helping clients tackle their specific pricing challenges and dramatically grow profitability. Our consultants have extensive experience in B2B and B2C markets within a wide range of industries.

For more information about our pricing research services or to get in touch with one of our consultants directly please contact our global headquarters.