Restaurant Pricing Strategy
for the UK & Europe

Grow Guest Count & Average Ticket Size

Restaurant and QSR businesses in Europe and the UK can improve their revenue and margin through understanding what drives customer-purchasing decisions. Pricing Solutions combines Pricing Research, Pricing Strategy and advanced Pricing Analytics to drive store profitability and help your business set fair prices.

Restaurant Pricing Strategy for the UK and Europe

Building Advanced Restaurant Pricing Capabilities

  • Applying store tiering to drive store profitability
  • Menu optimisation to drive revenue & margin
  • New product pricing research to quantify and understand customer behavior
  • Customised dashboards and tools for strategic decision making
  • Benchmarking against World Class competitors

Our clients in Europe and the UK achieve a typical payback of 10:1 on their
project investment through our customised approach.

Sample List of Our Restaurant Pricing Strategy Clients

McDonald’s
Sheetz
Pizza Pizza
Tim Horton’s

Starbucks
Nando’s
Burger King
SweetGreen

Bob Evans
Mimi’s Cafe
Itsu

Stop Leaving Money
on The Table

We are excited to introduce you to our cutting-edge analytical solution for restaurants, Menu Price Optimizer™.

Success Story: Restaurant Pricing Case Study

Improving Sales & Maintaining Traffic With Pricing Analytics

The Challenge

  • Client was a National QSR Chain with over 400+ locations
  • Had been experiencing a decline in guest count and experiencing increased labor costs and food costs
  • Needed to implement a price increase using a more “surgical” approach rather than blanket % increase on all products
  • Also wanted a roadmap for how to improve pricing structure and process over next 6-18 months

The Solution

During the 3 month engagement Pricing Solutions provided:

1. Customer Segmented Pricing Recommendations
2. Price Increase Recommendations
3. Promotion Analysis & Competitive Benchmarking
4. Roadmap

Results

– Uncovered 5% in potential sales opportunities through customer segmented pricing recommendations
– Price increase recommendations captured additional 2% in sales with no change in traffic
– Roadmap provided actionable recommendations which were implemented immediately

Contact Us for a Restaurant Pricing Consultation in the UK and Europe

Pricing Solutions is one of the worlds’ leading pricing consultancy firms. We are dedicated to helping clients in Europe and the UK tackle their specific pricing challenges and dramatially grow profitability. Our consultants have extensive experience in B2B and B2C markets within a wide range of industries.

For more information about our services or to get in touch with one of our consultants directly please contact our UK headquarters.

Pricing Solutions Ltd.
UK and Europe
eheskins@pricingsolutions.com