Pricing in Restaurant and QSR Industry

Pricing In Restaurant and QSR Industry

Grow ROI & Market Share with Pricing Solutions

Businesses in any industry can dramatically improve their understanding of what drives the customer buying decision with Pricing Research & Analytics. Armed with greater insights, our restaurant clients execute value-driven Pricing Strategies that optimize profits..

In the restaurant sector, that means building pricing strategy around a solid understanding of the complete decision-making process, which typically includes the roles of clinicians, payers, KOLs and patients. Overall, we look at product value, competition, payer strategies and willingness-to-pay.

As one of the world’s leading pricing consultancies, it is our mission to dramatically improve client’s profitability and market share through pricing.
You already know the power of pricing research. Let us show you the Pricing Solutions difference: Send us your RFP


Approach to Pricing Research & Analytics in Restaurants & QSRs

Value-based Pricing

  • Identifying key value drivers for specific indications/diseases
  • Assessing the value of the product against key value drivers
  • Assessing the comparative value vs. competitor products
  • Identifying clinical barriers to prescribing

Pricing, Reimbursement & Market Access

  • Establishing possible product evaluation processes
  • Identifying key decision stakeholders
  • Establishing an optimal strategy to gain market access across markets
  • Understanding price/volume relationship based on access and prescribing
  • Identify optimal price by country and launch sequencing or global pricing strategy

Our clients achieve a typical payback of 10:1 on their research investment by leveraging pricing during various points in a product’s development cycle, including: during or after Phase III, in preparation for launch pricing; in Phase I – II trial, when determining whether to continue development; during sale/purchase of a molecule pre-launch; when faced with specific product challenges.

Global Restaurant & QSR Experience

Pricing Solutions provides local project service and management. Our multicultural, multi-language team understands different market, cultures and customers and are supported by an international network of trusted restaurant fieldwork agencies. Over the years, our firm has developed long-term working relations with executive partners in restaurants and QSR’s, providing added-value services in over 20 different countries around the world.

Proudly Working with Industry Leaders

Bob Evans Restaurants
Tim Hortons
McDonalds
Mimi’s Cafe

Case Studies

Improving Bottom Line Results
with a Transformative Pricing Strategy
Pricing Industry Experience - Pricing Consultants:Pharmaceuticals;
Developing a Pricing Strategy that Grows Profits and Guest Count
Pricing Industry Experience - Pricing Consultants:Pharmaceuticals;
Increase Authority in Customer Negotiations
with Financial Value Mapping Tool
Pricing Industry Experience - Pricing Consultants:Pharmaceuticals;

Industry Articles

Value in the QSR industry: It’s About Being Special, Not Better

“Value” is an easy word to say in any industry. We all know you have to create it, communicate it, and capture it.

The Real Price of Chipotle’s Guacamole

Why does Chipotle charge a 200% price premium for their guacamole? We discuss pricing opportunities for the beloved burrito chain.

Foodservice Businesses: Going from Afterthought to Attractive Profit Center

Excess capacity is the bane of many industries. It can be blessing in disguise, though, once manufacturers figure out how to use it to their advantage without threatening their core businesses.

Our mission is to dramatically improve clients’ profitability and market share through improved pricing. Pricing Solutions’ four core services include Pricing Strategy, Pricing Research, Pricing Analytics & Pricing Training. Known for our World Class Pricing™ methodology, we have grown to become one of the world’s leading pricing consultancies with offices in North America, Europe, Asia Pacific and Latin America. Our global team of researchers, consultants and partners are recognized thought-leaders.