Healthcare and MedTech leaders are entering 2026 in a very different decision-making environment than even two years ago. Inflationary pressure has cooled, but scrutiny over every dollar has intensified, particularly around new technologies that promise better outcomes but require organizational change to adopt. In this context, features alone are no longer enough to win [...]
By: Ben Garden, Managing Director, Iris Pricing Solutions Across dozens of conversations from CFOs to pricing leaders to strategy teams, one theme keeps surfacing: Uncertainty is slowing decisions, but growth expectations haven’t slowed at all. For many organizations, 2024-2025 felt like managing through fog. Leaders are being asked to deliver margin, hit aggressive revenue [...]
How companies can protect margins while meeting consumer expectations this holiday season. By: Ben Garden, Managing Director, Iris As companies enter the final quarter of 2025, the familiar challenge of holiday promotions has become far more complex. Consumers remain primed for Black Friday and year-end deals, yet the economic backdrop has shifted: tariffs are [...]
Why Inaction on Pricing Is Quietly Costing Companies Millions By: Ben Garden, Managing Director, Iris Pricing Solutions Markets are jittery. Budgets are tight. Tariffs are unpredictable. And yet, across industries, the dominant pricing strategy seems to be... doing nothing. At Iris Pricing Solutions, we’ve had conversations with dozens of pricing leaders across sectors [...]
By: Ben Garden, Managing Director, Iris Pricing Solutions What was once speculative has now become an active and fast-evolving chapter in global trade. In April 2025, the United States announced a new tariff framework that included a baseline 10% import duty, alongside reciprocal tariffs targeting 57 countries. As of April 9, some of these tariffs [...]
Consumers are going to low-price stores more and buying less per visit. They're opting more frequently for generics over name brands, per Jefferies analyst Corey Tarlowe. Justin Sullivan/Getty Images By: Ben Garden, Managing Director, Iris Pricing Solutions Now that 2025 is underway, pricing leaders are navigating an increasingly complex landscape. Inflationary pressures may have eased, [...]
3 Ways Businesses Can Optimize Prices in 2024 As 2024 progresses amidst global uncertainty, businesses face significant challenges. Recent years have witnessed escalating costs and diminishing profit margins, prompting frequent price increases, often occurring multiple times annually. Despite this, businesses have increasingly embraced robust price management protocols. However, the volatile global economic environment persists. How [...]
As we venture into the second half of 2023, businesses continue to face a range of pricing challenges that require careful navigation and strategic planning – covered in our previous article, The Current State of Pricing. The landscape is influenced by factors such as inflation, interest rates, wage trends, and market dynamics, which demand a [...]
A note from Iris Pricing Solutions President: Kirk Jackisch As we approach the end of 2022, it is clear that pricing leaders will need to navigate a very unpredictable market…perhaps more than ever before. With this uncertainty, leaders must employ resilient, proactive, and competitive pricing strategies. What We Saw Across Industries Almost all companies [...]
Over the last 18 months, B2B businesses have been faced with three major challenges. Labor shortages, procuring materials, and the inflation in their cost of goods, which for some specific products has hit numbers in the low to mid-double digits – increases that have been unprecedented in the last fifteen years. How can companies [...]
01. Pricing Strategy
02. Pricing Analytics
03. Pricing Research
04. Pricing Transformation
05. Direct to Consumer Pricing
06. Tariff Pricing
07. Pricing Promotions
08. Pricing Training
01. North America
02. Europe & UK
03. Asia Pacific
04. Latin America
01. Pricing Strategy
02. Pricing Analytics
03. Pricing Research
04. Pricing Transformation
05. Direct to Consumer Pricing
06. Tariff Pricing
07. Pricing Promotions
08. Pricing Training
01. North America
02. Europe & UK
03. Asia Pacific
04. Latin America
