Our President

What Happens to Pricing When Demand Falls?

2026-04-14T10:08:08-04:00Categories: Crisis Management, Inflation Pricing, Our President, Pricing Management, Pricing Optimization, Pricing Strategy, Recession Pricing|

Over the last 18 months, B2B businesses have been faced with three major challenges. Labor shortages, procuring materials, and the inflation in their cost of goods, which for some specific products has hit numbers in the low to mid-double digits – increases that have been unprecedented in the last fifteen years. How can companies [...]

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