AI innovators often build groundbreaking technologies, yet struggle to answer the most critical question: why would anyone pay for it? That’s the challenge X BY 2 Technology Consulting faced when launching Choreo-ED, a machine learning tool that predicts emergency department admissions hours in advance. They needed to understand how different stakeholders (CFOs, clinicians, [...]
Driving Value Creation Through Strategic Pricing: A Private Equity Case Study A leading private equity firm engaged Iris Pricing Solutions to address growing pricing complexity across its portfolio of industrial and manufacturing companies. With no in-house pricing expertise, the client faced increasing SKU proliferation, downward pricing pressure from municipal bids, and limited visibility [...]
Why Inaction on Pricing Is Quietly Costing Companies Millions By: Ben Garden, Managing Director, Iris Pricing Solutions Markets are jittery. Budgets are tight. Tariffs are unpredictable. And yet, across industries, the dominant pricing strategy seems to be... doing nothing. At Iris Pricing Solutions, we’ve had conversations with dozens of pricing leaders across sectors [...]
Insights from 30+ senior pricing leaders on the real barriers to AI adoption—and what needs to change. By: Benjamin Garden, Managing Director, Iris Pricing Solutions We know. Another article about AI. The buzz is constant. The content is everywhere. It’s easy to feel like every possible angle on artificial intelligence has already been covered—and [...]
By: Ben Garden, Managing Director, Iris Pricing Solutions What was once speculative has now become an active and fast-evolving chapter in global trade. In April 2025, the United States announced a new tariff framework that included a baseline 10% import duty, alongside reciprocal tariffs targeting 57 countries. As of April 9, some of these tariffs [...]
By: Benjamin Garden, Managing Director, Iris Pricing Solutions Pricing leaders operate in an environment where decisions must be driven by data, yet data alone rarely compels action. As Nobel laureate Daniel Kahneman noted, "No one ever made a decision because of a number. They need a story." While pricing analytics provide critical insights, the ability [...]
Unified Strategies to Align Pricing, Freight, and Discounts Across Two Integrated Businesses Background Our client, a $300M manufacturing company, needed to optimize pricing structures and align strategies for its HVAC reflective insulation products after acquiring a competitor. Key challenges included: Integrating pricing, rebate, and discount structures between the two businesses. Developing a consistent freight [...]
Consumers are going to low-price stores more and buying less per visit. They're opting more frequently for generics over name brands, per Jefferies analyst Corey Tarlowe. Justin Sullivan/Getty Images By: Ben Garden, Managing Director, Iris Pricing Solutions Now that 2025 is underway, pricing leaders are navigating an increasingly complex landscape. Inflationary pressures may have eased, [...]
By: Ben Garden, Managing Director, Iris Pricing Solutions As media coverage intensifies around potential tariffs, business leaders are feeling the pressure to adapt quickly and strategically. The 2025 landscape is defined by uncertainty—a dynamic mix of geopolitical tensions, evolving policies, and trade disruptions. With the potential for new tariffs, particularly in light of recent U.S. [...]
The restaurant industry is currently facing a challenging landscape as soaring food prices and inflation have softened demand across the sector. As consumers become more price-sensitive, many are turning away from fast-food chains in favor of preparing meals at home or choosing healthier dining options, even if they cost slightly more. This shift has put [...]
01. Pricing Strategy
02. Pricing Analytics
03. Pricing Research
04. Pricing Transformation
05. Direct to Consumer Pricing
06. Tariff Pricing
07. Pricing Promotions
08. Pricing Training
01. North America
02. Europe & UK
03. Asia Pacific
04. Latin America
01. Pricing Strategy
02. Pricing Analytics
03. Pricing Research
04. Pricing Transformation
05. Direct to Consumer Pricing
06. Tariff Pricing
07. Pricing Promotions
08. Pricing Training
01. North America
02. Europe & UK
03. Asia Pacific
04. Latin America
