Pricing your product or service to a new geographic market may seem risky, but conducting research on psychological pricing can ease the challenge significantly.
This white paper demonstrates how an effective B2B pricing strategy can improve your company’s bottom line and profitability in the long-term.
Applying pricing psychology could help your business capture substantial profits. We discuss how to leverage pricing psychology and research to get your organization out of cost plus pricing.
It can take years to hone your pricing expertise. We’ve compiled a list of the pricing Learn which skills will improve your overall pricing capabilities and make you a better Pricing Expert
The pricing discipline has been growing rapidly as companies realize that investing in pricing can have long-term payoffs. But investing in pricing research can be a costly endeavour. We discuss the best ways to make sure that your pricing research returns positive ROI.
In pricing we talk a lot about developing an ‘outside-in’ perspective; the type of perspective that helps you understand what customers are willing to pay for. Pricing research provides critical insight into your customers but watch out for common pricing pitfalls.