By: Benjamin Garden, Director, Pricing Analytics, Iris Pricing Solutions It's no secret that pricing has a direct impact on profitability and customer satisfaction. In the digital age, where customers have access to information about prices from around the world in seconds, implementing effective pricing strategies is becoming increasingly important for businesses. With this in [...]
About the Device Our client, an established manufacturer of syringes, had developed a prototype digital injection device designed for use in clinical trials. This data-enabled injection device would automatically capture injection data without interfering with the injection device's usability. Specifically, the device would capture the start/stop time, completion and device ID. The target customers [...]
Conducting customer research during the COVID-19 crisis can be challenging. We have outlined the best practices for implementing pricing research during a crisis that still produces reliable results.
This article aims to provide an overview of pricing research and explain how it can be applied for long-term business growth.
Whether you are planning to increase prices or thinking to price a new product, conducting research is the key to effective pricing strategy.
Pricing Research can help you discover new opportunities for your business. Here are 6 ways you can conduct research and get the most from your results.
The pricing discipline has been growing rapidly as companies realize that investing in pricing can have long-term payoffs. But investing in pricing research can be a costly endeavour. We discuss the best ways to make sure that your pricing research returns positive ROI.
Quantified customer research is key to establishing the optimal price point and enables companies to capture more revenue. Companies leading the way in Pricing Strategy regularly conduct extensive Pricing Research. This is especially important in the Fashion industry, where customers' perceived value can far exceed production costs.
Lessons on effective communication for Senior Executives to data crunchers inspired by the 2014 Predictive Analytics World Conference. Big Data, Analytics, sexy models….albeit sexy predictive models (that’s right, math models!).
Picture the following scene: it’s nearing year-end and company executives are immersed in high-level strategic meetings. The objective: improve company profitability in the coming year.
