Pricing a Digital MedTech Device for use in Clinical Trials

2023-01-30T16:11:17-05:00Categories: Pricing Management, Pricing Research, Pricing Strategy, Pricing Value|Tags: , , , , |

About the Device Our client, an established manufacturer of syringes, had developed a prototype digital injection device designed for use in clinical trials. This data-enabled injection device would automatically capture injection data without interfering with the injection device's usability. Specifically, the device would capture the start/stop time, completion and device ID. The target customers [...]

How to Mitigate the Risk in Undervaluing Digital Innovation

2020-03-10T11:58:28-04:00Categories: Pricing Value|Tags: , , |

As companies move closer and closer to commercializing their digital innovation offer, they run the risk of undervaluing the technology. To mitigate the risk, it’s important to develop a value-based pricing strategy that maximizes the adoption rate.

How to Price Innovative New Products

2020-04-13T16:01:24-04:00Categories: Pricing in Pharmaceuticals, Pricing Management, Pricing Tools|Tags: , , , , |

Pricing a new product is one of the most complex marketing decisions to be made. Therefore, discussions on a product pricing model should start long before you plan to enter the market, while pricing strategy should be an integral part of product development cycle.

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