About the Device

Our client, an established manufacturer of syringes, had developed a prototype digital injection device designed for use in clinical trials.

This data-enabled injection device would automatically capture injection data without interfering with the injection device’s usability. Specifically, the device would capture the start/stop time, completion and device ID.

The target customers would be either pharmaceutical companies or Contract Research Organizations (CROs), where the clinical trial design involved administration to subjects using subcutaneous injections.

The Challenge

The project goal was to help our client understand the business opportunity for this prototype device including:

  • What is the market potential in major North American and European markets?
  • How long would it likely take to gain customer acceptance?
  • Crucially, based on the device’s value, what should the pricing structure be, and at what price levels?