Our Recent Pricing Whitepapers
This white paper demonstrates how pricing, marketing, and sales can benefit from better data capture and use that data to increase customer segmentation, improve value propositions, and better understand consumer behavior. We will teach you how to combine digitization and smart pricing.
This white paper demonstrates how an effective B2B pricing strategy can improve your company’s bottom line and profitability in the long-term.
The purpose of this 18-page white paper is to demonstrate how having the right pricing automation software can maximize business profitability in the long run.
The purpose of this 19-page white paper is to demonstrate how having a right pricing strategy in place optimizes long-term profits while maintaining the balance between value and price.
More White Papers
Trust the process of high pharma prices to incentivize innovation and competition
There have been some record-breaking prices set for drugs in recent months. Such high prices for pharmaceuticals are on the minds of many of the payers and clinicians that I speak with during pricing research projects. Such high prices should encourage innovation and competition, and once a specific unmet need has been addressed, the price of treating that specific medical problem will likely come down over time. Continue reading…
The Changing Chinese Consumer: “Doing it their way”
A recent article by The Economist described China as the “next consumption superpower”. On the verge of becoming the second largest consumer economy in the world, it has become a uniquely attractive market for many reasons. However, the evolving Chinese consumer also represents a challenge for international companies. Continue reading…