Goodyear drives profits with mix management

In this edition of Pricing for Researchers we discuss a study that evaluates different ways to manage promotions and shipping fees for online retailers.

Successful price optimization requires scenario planning. This involves generating alternatives, modelling impact, assessing outcomes and choosing a result.

As co-branding among retailers becomes more popular. We outline different considerations managers should evaluate before saying yes to that new partnership.

by Paul Hunt – President Groupon Inc. An increasing number of clients have been evaluating the Groupon model and trying to assess whether it is right for their business. This is a difficult question that often leaves high level executives perplexed. In order to make an informed decision it is essential that you approach this […]