Healthcare and MedTech leaders are entering 2026 in a very different decision-making environment than even two years ago. Inflationary pressure has cooled, but scrutiny over every dollar has intensified, particularly around new technologies that promise better outcomes but require organizational change to adopt. In this context, features alone are no longer enough to win [...]
By: Ben Garden, Managing Director, Iris Pricing Solutions Across dozens of conversations from CFOs to pricing leaders to strategy teams, one theme keeps surfacing: Uncertainty is slowing decisions, but growth expectations haven’t slowed at all. For many organizations, 2024-2025 felt like managing through fog. Leaders are being asked to deliver margin, hit aggressive revenue [...]
How companies can protect margins while meeting consumer expectations this holiday season. By: Ben Garden, Managing Director, Iris As companies enter the final quarter of 2025, the familiar challenge of holiday promotions has become far more complex. Consumers remain primed for Black Friday and year-end deals, yet the economic backdrop has shifted: tariffs are [...]
Consumers are going to low-price stores more and buying less per visit. They're opting more frequently for generics over name brands, per Jefferies analyst Corey Tarlowe. Justin Sullivan/Getty Images By: Ben Garden, Managing Director, Iris Pricing Solutions Now that 2025 is underway, pricing leaders are navigating an increasingly complex landscape. Inflationary pressures may have eased, [...]
By: Ben Garden, Managing Director, Iris Pricing Solutions As media coverage intensifies around potential tariffs, business leaders are feeling the pressure to adapt quickly and strategically. The 2025 landscape is defined by uncertainty—a dynamic mix of geopolitical tensions, evolving policies, and trade disruptions. With the potential for new tariffs, particularly in light of recent U.S. [...]
Bringing new innovations to market poses significant challenges, especially when it comes to pricing. Without benchmarks, historical data, or clear price elasticity models, businesses often struggle to determine the right price for a groundbreaking product. Let's explore the key aspects of pricing new innovations and strategies to overcome these hurdles. What Makes New Products [...]
Why Take on a Pricing Transformation Initiative… Is the Juice Worth the Squeeze? Many business leaders intuitively understand that disciplined pricing can boost profits. This could involve streamlining pricing processes or empowering the sales team to reduce the need for sharp discounts. However, despite the strong ROI of investing in pricing, there’s a perception that [...]
Mastering Pricing Confidence: Empowering Your Team for Profitable Sales Growth. In today’s business environment, pricing is more than just a number —it serves as a strategic tool that can steer companies towards their financial objectives or hinder their progress. Yet, a common challenge persists across industries: the struggle to implement higher prices and realize [...]
How do you Successfully Commercialize Artificial Intelligence Technology? AI in Healthcare Artificial Intelligence (AI) is revolutionizing numerous industries, including healthcare. In this dynamic sector, AI streamlines tasks, enhances operational efficiency, and elevates patient care. Particularly notable is AI’s role in diagnostics, where it enables more accurate assessment and better patient outcomes. Moreover, AI integration [...]
By: Benjamin Garden, VP, Pricing Analytics In the rapidly evolving business landscape, effective price management is a critical factor in determining a company's success. Mastering this skill involves a blend of strategic insight and adherence to ethical pricing practices, both of which are pivotal for achieving sustainable profitability and ensuring customer satisfaction. Customers recognize [...]
01. Pricing Strategy
02. Pricing Analytics
03. Pricing Research
04. Pricing Transformation
05. Direct to Consumer Pricing
06. Tariff Pricing
07. Pricing Promotions
08. Pricing Training
01. North America
02. Europe & UK
03. Asia Pacific
04. Latin America
01. Pricing Strategy
02. Pricing Analytics
03. Pricing Research
04. Pricing Transformation
05. Direct to Consumer Pricing
06. Tariff Pricing
07. Pricing Promotions
08. Pricing Training
01. North America
02. Europe & UK
03. Asia Pacific
04. Latin America
