Mastering the Price Wars: Thriving in Competitive Markets

2023-10-24T12:00:00-04:00Categories: Pricing Analytics, Pricing and Selling, Pricing Management, Pricing Optimization, Pricing Research, Pricing Value, Revenue Management|

By: Ed Heskins, Head of Pricing, Europe To be in business is to be in competition.  Few, if any, businesses operate in a vacuum, and even if your products and services are highly differentiated, customers will often seek alternatives to compare you with.  In this way, pricing against your competition is as challenging as [...]

Enabling Sales Teams to Take Full Advantage of Pricing Guidance

2023-06-06T12:54:04-04:00Categories: Pricing and Selling, Pricing Management, Pricing Optimization, Pricing Strategy|

Background Our client is a $1 billion revenue Products and Solutions provider, offering customized support to customers across many different industries. With a high-value, solutions-based offering the client had a significant degree of pricing power that was underutilized. The client had already made a significant investment in a segmented pricing strategy to include a [...]

Cost Spikes, Inflation, and Supply Shortages remain as the top economic challenge in 2022

2024-01-10T14:42:41-05:00Categories: Inflation Pricing, Pricing Analytics, Pricing and Selling, Pricing in Pharmaceuticals, Pricing in Retail, Pricing Management, Pricing Optimization, Pricing Research, Pricing Strategy, Pricing Value, Recession Pricing|

Last year we asked the question Can You Protect Your Business and Clients from Cost Shocks? While we may have all hoped that the surge in the cost of raw materials and Pandemic-related disruptions would dissipate, the truth is that we're now in a significant period of inflation with most companies needing to increase [...]

Measuring the Impact of Promotion Sales in Food Service

2022-02-28T15:17:20-05:00Categories: Pricing Analytics, Pricing and Selling, Pricing in Retail, Pricing Optimization, Pricing Strategy, restaurant pricing|

Cost pressures and an increasingly competitive market have resulted in severe price increases across the restaurant industry. Research by the National Restaurant Association has found that menu prices on average have increased 4.7% percent last year, and quick service has increased by 6.7% - which was the highest increase U.S. consumers experienced in over [...]

Pricing and Digitization: Parallel Journeys to Success and Survival

2021-11-18T13:44:20-05:00Categories: Pricing Analytics, Pricing and Selling, Pricing Management, Pricing Optimization, Pricing Strategy, Pricing Tools, Pricing Value|

Iris Pricing Solutions has launched a special report entitled ‘Pricing and Digitization: Parallel Journeys to Success and Survival’, demonstrating how pricing, marketing, and sales can benefit from better data capture and use that data to increase customer segmentation, improve value propositions, and better understand consumer behavior. Companies in the B2B sector are increasingly employing [...]

What does England’s “Freedom Day” mean for UK Cinemas and Restaurants?

2023-07-06T15:07:29-04:00Categories: Experience Economy Pricing, Pricing Analytics, Pricing and Selling, Pricing in Retail, Pricing Research, restaurant pricing|

By: Ed Heskins, Director of Pricing Strategy (UK) Last month marked “Freedom Day” in parts of the UK, when the government removed almost all remaining restrictions on its citizens, leaving them free to congregate together, and for businesses to dial-down some of the social distancing measures in place for the last 18 months.  [...]

This Simple Mind Hack Will Give Your Pricing a Fresh Start

2021-08-06T14:35:53-04:00Categories: Crisis Management, Our Services, Pricing Analytics, Pricing and Selling, Pricing Management, Pricing Optimization, Pricing Strategy|

By: Kevin McCabe Contact Kevin -Director, Pricing Strategy, Industrial & Manufacturing The start of a new fiscal year is a major milestone in the annual calendar: most companies have already broken their pricing resolutions by summer and won't be attacking them again--at least until the planning cycle for [...]

Experience Economy Set to Profit from Renewed Pricing Power

2023-08-15T09:20:08-04:00Categories: Crisis Management, Experience Economy Pricing, Our Services, Pricing Analytics, Pricing and Selling, Pricing in Retail, Pricing Management, Pricing Optimization, Pricing Solutions News, Pricing Strategy, Pricing Tools|

With wide-scale vaccine rollouts well underway, our entry into a post-pandemic world is already a reality for some, and inevitable for others. That's good news for experience economy survivors —those in the airline, hotel, and travel industries, live events, conferences and trade shows, indoor and outdoor venues, etc. However, reopening raises significant questions around [...]

The Correlation Between Price and Consumer Preference

2021-06-01T18:29:40-04:00Categories: Customer Intimacy, Differentiation Strategies, Pricing and Selling, Pricing Research, Pricing Strategy, Pricing Tools, Pricing Value|

This pricing transformation provided $3 million in short-term pricing opportunities, and $10 million in long-term margin improvement opportunities. The client is a private equity company that manufactures and sells retail home design products. These products are sold through big box home improvement stores, smaller hardware stores, and independent home design and décor stores. The challenge: [...]

Third-Party Delivery eating costs : 3 Ways Restaurants are Pivoting during the Second wave of COVID-19

2021-09-08T15:14:43-04:00Categories: Crisis Management, Experience Economy Pricing, Pricing Analytics, Pricing and Selling, Pricing Changes, Pricing Strategy, Pricing Value, restaurant pricing|

By: Fred Puech, Vice President of Analytics The COVID-19 pandemic has caused extensive and ongoing limits to in-person dining, and with the patio season ending across North America, more and more restaurants are relying on third-party delivery vendors to survive. Popular third-party delivery systems like Skip the Dishes and Uber Eats are in many [...]

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