How companies can protect margins while meeting consumer expectations this holiday season. By: Ben Garden, Managing Director, Iris As companies enter the final quarter of 2025, the familiar challenge of holiday promotions has become far more complex. Consumers remain primed for Black Friday and year-end deals, yet the economic backdrop has shifted: tariffs are [...]
Driving Value Creation Through Strategic Pricing: A Private Equity Case Study A leading private equity firm engaged Iris Pricing Solutions to address growing pricing complexity across its portfolio of industrial and manufacturing companies. With no in-house pricing expertise, the client faced increasing SKU proliferation, downward pricing pressure from municipal bids, and limited visibility [...]
Why Inaction on Pricing Is Quietly Costing Companies Millions By: Ben Garden, Managing Director, Iris Pricing Solutions Markets are jittery. Budgets are tight. Tariffs are unpredictable. And yet, across industries, the dominant pricing strategy seems to be... doing nothing. At Iris Pricing Solutions, we’ve had conversations with dozens of pricing leaders across sectors [...]
Insights from 30+ senior pricing leaders on the real barriers to AI adoption—and what needs to change. By: Benjamin Garden, Managing Director, Iris Pricing Solutions We know. Another article about AI. The buzz is constant. The content is everywhere. It’s easy to feel like every possible angle on artificial intelligence has already been covered—and [...]
By: Ben Garden, Managing Director, Iris Pricing Solutions What was once speculative has now become an active and fast-evolving chapter in global trade. In April 2025, the United States announced a new tariff framework that included a baseline 10% import duty, alongside reciprocal tariffs targeting 57 countries. As of April 9, some of these tariffs [...]
Unified Strategies to Align Pricing, Freight, and Discounts Across Two Integrated Businesses Background Our client, a $300M manufacturing company, needed to optimize pricing structures and align strategies for its HVAC reflective insulation products after acquiring a competitor. Key challenges included: Integrating pricing, rebate, and discount structures between the two businesses. Developing a consistent freight [...]
Background Our client is a North American-based manufacturer with annual revenue exceeding $100MM. Their expertise lies in crafting cooling solutions tailored for a wide range of vehicles, extending from trucks of all sizes and motor coaches to buses, alongside equipment used in construction, agriculture, and mining. Additionally, they provide cooling solutions designed for generators [...]
Bringing new innovations to market poses significant challenges, especially when it comes to pricing. Without benchmarks, historical data, or clear price elasticity models, businesses often struggle to determine the right price for a groundbreaking product. Let's explore the key aspects of pricing new innovations and strategies to overcome these hurdles. What Makes New Products [...]
Why Take on a Pricing Transformation Initiative… Is the Juice Worth the Squeeze? Many business leaders intuitively understand that disciplined pricing can boost profits. This could involve streamlining pricing processes or empowering the sales team to reduce the need for sharp discounts. However, despite the strong ROI of investing in pricing, there’s a perception that [...]
Background Our client is a private equity firm specializing in indoor air quality, with a diverse portfolio consisting of over 15 businesses, collectively generating annual revenues of approximately $5Bn. Experiencing remarkable growth exceeding 50%, the company aims to further boost margins by about 5% over the next three years. Their strategy emphasizes the crucial [...]
01. Pricing Strategy
02. Pricing Analytics
03. Pricing Research
04. Pricing Transformation
05. Direct to Consumer Pricing
06. Tariff Pricing
07. Pricing Promotions
08. Pricing Training
01. North America
02. Europe & UK
03. Asia Pacific
04. Latin America
01. Pricing Strategy
02. Pricing Analytics
03. Pricing Research
04. Pricing Transformation
05. Direct to Consumer Pricing
06. Tariff Pricing
07. Pricing Promotions
08. Pricing Training
01. North America
02. Europe & UK
03. Asia Pacific
04. Latin America
