Refocusing Your SaaS Strategy Over the past decade, numerous SaaS companies have emerged and experienced success. To achieve this success, SaaS companies have focused on managing three main levers: growth, retention, and monetization. Of these three, growth has been the main priority for SaaS organizations. However, as market and economic conditions change, SaaS companies [...]
A note from Iris Pricing Solutions President: Kirk Jackisch As we approach the end of 2022, it is clear that pricing leaders will need to navigate a very unpredictable market…perhaps more than ever before. With this uncertainty, leaders must employ resilient, proactive, and competitive pricing strategies. What We Saw Across Industries Almost all companies [...]
Price actions are not unique Companies are constantly testing the extent of their pricing power. Faced with rising costs for materials, transportation, and workers, companies are charging more for products from metal fasteners to Oreo cookies. The primary response to inflation is to become more efficient, but inflation is currently so high, that productivity [...]
What is Revenue Management? Revenue management is the business discipline that predicts consumer behavior at the micro-market levels and optimize product availability and price to optimize and/or maximize revenue There are several components to revenue management: product + customer + timing + pricing. The goal of revenue management is to align all four in such way that it [...]
