Beyond Growth: Why SaaS Companies are Shifting Focus to Retention and Monetization Strategies

2023-03-03T16:15:39-05:00Categories: Pricing Management, Pricing Optimization, Revenue Management, SaaS, Subscription Pricing|

Refocusing Your SaaS Strategy Over the past decade, numerous SaaS companies have emerged and experienced success. To achieve this success, SaaS companies have focused on managing three main levers: growth, retention, and monetization. Of these three, growth has been the main priority for SaaS organizations. However, as market and economic conditions change, SaaS companies [...]