The Correlation Between Price and Consumer Preference

2021-06-01T18:29:40-04:00Categories: Customer Intimacy, Differentiation Strategies, Pricing and Selling, Pricing Research, Pricing Strategy, Pricing Tools, Pricing Value|

This pricing transformation provided $3 million in short-term pricing opportunities, and $10 million in long-term margin improvement opportunities. The client is a private equity company that manufactures and sells retail home design products. These products are sold through big box home improvement stores, smaller hardware stores, and independent home design and décor stores. The challenge: [...]

5 Steps to Improving your Pricing Strategy during COVID-19 : Value of 1%

2020-10-05T12:04:44-04:00Categories: Crisis Management, Customer Intimacy, Differentiation Strategies, Industry Examples, Operational Excellence, Pricing Optimization, Product Leadership, Value Disciplines|Tags: , , , |

Pricing is the single most powerful lever a company has for boosting profitability. Yet, most organizations devote much more time and effort to cost-cutting than to improving pricing. If the average company captured 1% more in price, without any change in volume and costs, profit would climb by 12.5%, which is a substantial increase. [...]

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